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While Black Friday still remains top dog when it comes to online shopping holidays, Amazon Prime Day follows close behind. Despite it being Amazon's official shopping celebration for Prime members, lots of other retailers run major counter-sales to try to cash in on some of that consumer traffic. But can any of these Prime Day alternative sales actually compete with the real deal? Which rival sales are worth shopping? We've broken it all down for you.

BTW, Amazon Prime Day runs from June 23 through 26 in 2026. Most competing sales overlap these dates in some capacity, but many last longer and/or begin before Amazon's big day. Whether you want to expand your horizons this Prime Day, score all the best deals across retailers, or avoid Amazon altogether, here's a master list of all of the best Prime Day rival sales to shop, with key dates and top deals to watch.

• Key dates to know: June 22 - June 28

• Top deals to watch: laptops, TVs, gaming gear, headphones, small appliances

Best Buy is running a weeklong "Tech Fest" sale from June 22 to 28 in 2026. It's historically Amazon's biggest competitor when it comes to tech deals, with Amazon one-upping Best Buy by literal cents in many cases. Still, if you're looking for laptops, TVs, gaming gear, or small appliances, Best Buy is the spot to shop. The retailer's inventory is more comprehensive in these departments overall. Not to mention, Best Buy often stocks older devices that Amazon no longer carries. For instance, check out this $300 discount on a specced out Apple M4 MacBook Air.

Walmart

• Key dates to know: June 22 - June 28

• Top deals to watch: home goods, floor care, toys, outdoor gear, budget TVs, Apple accessories

The competing Prime Day Walmart Summer Deals event runs from June 22 to 28, matching Best Buy's sale. Walmart's past sales have highlighted some excellent deals on Apple accessories, budget TVs (the cheapest QLED TV we saw last Prime Day), floor care from top brands like Dyson and Shark, toys (including Lego), and surprisingly good outdoor gear.

Target

• Key dates to know: June 23 - June 26

• Top deals to watch: kitchen gadgets, books, outdoor gear, back-to-school essentials, clothing

Target is going head-to-head with Amazon this year, with its Circle Deal Days event running from June 23 through 26. Like Amazon, you have to be a Circle member to shop the best deals. Unlike Amazon, it's free to join. As in previous Circle shopping events, this year's counter-Prime Day sale at Target will feature "Deal of the Day" offers, which are only available for 24 hours. Be on the lookout for these each day. Other notable offers include up to 45% off select kitchen gadgets from Cuisinart, Keurig, and Ninja, up to 45% off floor care from Bissell and Hoover, 40% off back-to-school essentials, and 40% off select women's clothing and beauty items.

The Home Depot

• Key dates to know: June 11 - June 24, June 25 - July 8

• Top deals to watch: cordless tools, grills, lawncare, outdoor gear

The Home Depot kicked off a Father's Day sale earlier this month, and it wraps up mid-Prime Day on June 24. From there, things will switch over to a 4th of July sale and run through July 8. If you're looking for cordless tools, lawn care equipment, outdoor cooking gear, or DIY tools and storage, this is the sale to shop. Early deals already include free cordless DeWalt tools, and we're likely to see more free stuff in the coming days.

More of the best Prime Day rival sales

• BOTE: Fourth of July Sale, up to 30% off

• Cozy Earth: Cozy Day Deals, up to 25% off

• DreamCloud: 4th of July sale, up to 60% off mattresses + 66% off bundles

• Dreame: Up to 60% off through June 30

• Dyson: Exclusive savings event June 21 - June 27

• Govee: Prime Day sale, up to 53% off

• IKEA: Summer sale, up to 50% off through July 2

• Kohl's: Kohl's Deal Days, new daily deals through June 28

• Macy's: Star Deals Week, up to 60% off now through June 28

• Ruggable: Limited Time Flash Sale, up to 35% off select rugs

• Saatva: Fourth of July Sale, up to $650 off select mattresses

• Shark/Ninja: Summer savings event, up to $150 off

• Ulta: Summer Beauty sale, up to 40% off through July 11

• Wayfair: Four-Day Flash Sale, up to 70% off