If you don’t know who MrBeast is, congrats on being the last person to learn. The most-subscribed YouTuber has fully parlayed that fact into mainstream, big-time fame. He’s racked up more than 470 million subscribers, giving him the power to become a Hollywood force and household name.
Real name Jimmy Donaldson, the 27-year-old has entered homes and markets in countless ways: Amazon’s Beast Games, Feastables chocolate, and, of course, his YouTube videos, where he often gives away scores of cash for ridiculous feats. Survive 30 Days Stranded With Your Ex, Win $250,000; Lose 100 LBs, Win $250,000; Last to Leave Their Circle Wins $500,000 — these are real, recent titles of MrBeast videos. It’s how he made his name, and his videos continue to rack up unimaginable numbers.
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His brand is worth billions and, as far as creators go, he’s about as big business as they come. Don’t expect to escape MrBeast’s influence any time soon.
From YouTubers and TikTok stars to streamers and podcasters, Mashable talks to creators about how they built their platforms, the gear they swear by, and the trends they see coming next. Read more of our creator coverage or see more of this year’s Mashable 101 to discover the internet's most exciting voices.