Meta is bringing its AI chatbot to Threads in a way that should feel familiar to anyone who has spent time on X.
According to Engadget, the company is testing a new feature that gives Meta AI a dedicated Threads account — @meta.ai — that users can tag in posts and replies to add additional context to the discussion. The premise is essentially the same as Grok on X, where tagging the bot to fact-check or contextualize a viral post has become its own genre of reply-guy behavior.
The feature is currently in early beta and rolling out first to users in Malaysia, Saudi Arabia, Mexico, Argentina, and Singapore, per Engadget.
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Meta's own blog confirms the broader rollout ambitions, noting that @meta.ai mentions in Threads posts and replies are part of a wider push to bring its new Muse Spark model across WhatsApp, Instagram, Facebook, Messenger, and Threads — showing up in search bars, group chats, and posts.
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For users who would rather not have an AI bot surfacing under their posts uninvited, Meta says the @meta.ai account can be muted and its replies hidden.
The Threads feature is part of a larger set of announcements around Meta's revamped AI push. The company is also testing "side chats" on WhatsApp, which let users privately query Meta AI for context on what's happening in a group conversation without the response being visible to the rest of the group — a meaningful distinction from the Threads version, where Meta AI's replies are public.
The Grok comparison is an obvious one, and not entirely flattering.
Grok has had a rough run on X, generating pro-Nazi content, producing sycophantic output about Elon Musk, and surfacing child abuse material. Meta has generally maintained tighter guardrails on its AI products than X has with Grok, but giving any AI chatbot this kind of public-facing visibility on a social platform invites the same potential for bad behavior, and it's worth watching as the rollout expands.