August 11, 2025

|   7:18 pm

Apple will traditionally unveil new devices in September, and this year will be no exception. On September 9, the company is expected to announce the iPhone 17 lineup along with updated versions of Apple Watch and AirPods. Let’s examine all the rumors and leaks about the upcoming releases.

iPhone 17 Lineup: Key Changes

1. iPhone 17 (Base Model)

• Larger 6.3″ display (vs 6.1″ on iPhone 16)
• 120Hz refresh rate (first for base model)
• New 24MP front camera
• New color options: purple and green
• Estimated price: $800

2. iPhone 17 Pro

• Complete redesign of back panel
• Cameras arranged in single horizontal bar
• Possible switch from titanium to aluminum frame
• Price: approximately $1,050

3. iPhone 17 Pro Max

• Increased thickness for larger battery capacity
• Minimal changes from previous generation
• Price: $1,250

4. iPhone Air (New Addition)

• Ultra-thin 5.5mm body
• 6.6″ display (replacing Plus model)
• Single rear camera
• Potential speaker placement issues
• Colors: black, silver, light gold
• Price: $950

Apple Watch Series 11 And Ultra 3

Apple Watch Ultra 3:

• 5G and satellite connectivity support
• Faster charging
• Blood pressure monitoring (questionable)
• Sleep apnea detection (possibly delayed)
• Price: $800

Apple Watch Series 11:

• Health monitoring technologies from Ultra model
• Price: $400

Apple Watch SE 3:

• Minimal changes
• Possible plastic version
• Price: $250

AirPods Pro 3:

• Redesigned with touch controls
• More compact earbuds and case
• New H3 chip for improved noise cancellation
• Next-generation adaptive audio

What Else To Expect From Apple?

The company continues working on its first foldable smartphone, expected no earlier than September 2026. The new iPhone Air may serve as a transitional product leading to this new device category.

All new products should become available 1-2 weeks after the presentation. Traditionally, customers in the US, China and other key markets will receive the devices first.