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British Science Association

Countdown is on to British Science Festival in Southampton Insight into action – exploring the Public Attitudes to Science Survey Celebrating British Science Week 6-15 March 2026 British Science Association selected as the future host of EDIS APPG on Diversity & Inclusion in STEM launches new project on AI equity Smashing Stereotypes is back for British Science Week 2026 Guest blog: Community Led Research Pilot, funder’s reflections Public Attitudes to Science Survey shows the public values science, but highlights concerns over AI, quality of information, and representation Sir Roland Jackson Putting communities in the driving seat: report explores impact of participatory research Dr Alex Lathbridge and Karen Blake MBE named British Science Association Honorary Fellows 2025: Our past year, wrapped A-Level student builds highly-accurate budget Sign-Language-to-speech wrist technology A cautious welcome for key recommendations in Curriculum and Assessment Review Confidence and support to teach science has fallen, primary education report suggests 'It’s through change that science progresses’: Disabled staff in science and medicine lead action for equity Reflections on the British Science Festival in Liverpool Julia King, Baroness Brown of Cambridge's presidential address Report highlights disconnect between data collection and action on EDI in UK science and tech sector CREST website upgraded to transform STEM learning and empower educators across the UK Robo-chemists, eye-trackers and a VR fishing boat: the last day of the British Science Festival 2025 Phages, geophonics and prosthetics: the fourth day of British Science Festival 2025 Whale song, urban farming and science comedy: the third day of the British Science Festival 2025 Climate solutions, pioneering women and particle detectors: the second day of the British Science Festival 2025 Chatbots, ghost particles and neurodiversity: the first day of the British Science Festival 2025 Supporting inclusive entrepreneurship and innovation among and through micro, small and medium sized enterprises (M-SMEs) CREST Awards now free for all young people in Scotland The power of plants: eight events to dig into at this year’s British Science Festival Five health and humanity highlights from this year’s British Science Festival Exploring the wonders of space: five unmissable British Science Festival events ‘Early and meaningful’ public involvement in shaping engineering biology research and policy vital What's it like to work at the British Science Festival as an Evaluations Assistant? Blackpool school pupil launches pop-up science museum and fundraiser in campaign against ‘science deserts’ British Science Festival in Liverpool programme launches Education | Keeping STEM learning going at home From Awareness to Action: Creating Authentic Neurodiversity Support in STEM Workplaces Baroness Brown appointed 2025-26 President of the British Science Association Education | Our Engage Teacher Conference 2025 round-up British Science Association Trustee awarded MBE Introducing our new Head of Marketing and Communications Navigating eco-anxiety in the face of the climate change crisis Education| Ten top tips for adapting resources for SEND learners Education| Adapting resources for SEND learners Announcing our British Science Festival 2025 Section Presidents British Science Festival 2025 Award Lecturers announced Education | British Science Week, CREST and going cross-curricular! British Science Association signs open letter on improving climate change education Education | Tips from ten-year-old Poppy and her mum on doing CREST Education | Ten-year-old Poppy explores STEM accessibility - a CREST case study Briefing on Equality, Diversity and Inclusion strategies in STEM makes business case for growth From WhatsApp Group to Nationwide Network: The Birth of the Afro-Caribbean Commercial Science Network ‘Creating knowledge together’ essay series explores power of community-engaged research ‘Action over optics’ - APPG event explores EDI strategies in STEM A celebration that highlights the crucial role of science in our lives British Science Association Council welcomes two new trustees Bringing back Smashing Stereotypes for its sixth year for British Science Week 2025 Science education vital for UK growth and fighting misinformation, British Science Week survey shows Where next for attitudes to science? UKRI, Ipsos, and the BSA announce launch of 2025 public attitudes to science survey British Science Association’s lead strategic partner UKRI welcomes new CEO The Ideas Fund awards £1.73m to community wellbeing projects For Thought | Science, innovation, and society: working together for long-term change Change and adapt for the better with the British Science Week 2025 activity packs! Education | Using Engage Grants to run CREST Discovery Days Diversity and inclusion in engineering are vital for innovation and growth – exploring the evidence Alom Shaha, Gisela Abbam and Tom Crick named British Science Association Honorary Fellows 2024: Our past year, wrapped Education | A Gold CREST Awards case study: bringing AI into dementia healthcare Education | How showcasing STEM careers in the classroom can broaden aspirations New report reveals the impact of communities in the Highlands and Islands leading climate change research AI is ‘the conversation everyone is having’ – but how do we bring in missing voices? 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Education | Exploring reproductive health with CREST!
British Science Festival: Everyday Cyborgs and Perfect Bodies
2019-09-20 · via British Science Association

Written by Michael Pascoe

What does it mean to be human? Do new year’s resolutions have a sinister side? Is there such a thing as a perfect body? These were the questions posed to audiences of the British Science Festival, 2019, by a panel of four experts from the University of Birmingham.

Credit:Li Sun

The discussion was chaired and joined by Alice Roberts, Professor of Physiology and incoming President of the British Science Association. After introducing each of the speakers, the discussion was kicked off by Heather Widdows, Professor of Global Ethics. Widdows described a global trend toward the homogenisation of beauty standards in mainstream culture. Almost wherever you go, female beauty is presented as looking young, hairless and slim whilst also maintaining curves. In the case of men, height appears to be the universal beauty standard. As some subcultures try to resist homogenisation, individuals can find themselves on the sharp end of the law when performing body modification procedures such as tongue splitting.

Cosmetic marketing campaigns which claim to promote diversity may in fact be exploiting these issues superficially in order to sell more products, suggested Widdows. Whilst using ethnically diverse models, consumers are often still confronted by idealised archetypes which prey on their insecurities to drive sales.

Credit: Matheus Ferrero

Each year, millions pledge new year’s resolutions to make changes in their lives. As many as three quarters of resolutions revolve around diet and exercise and nearly half aim to lose weight in order to look better, explained Widdows. “So what?” you might ask. “Surely losing weight and looking better is a good thing?”. The core of the problem, the panel surmised, is that beauty has become considered an ethical ideal. To be blemish free with pearly white teeth and silky hair is to be virtuous. The pressure to conform to these beauty standards is enormous and can lead to intense feelings of guilt in those who fall short of their goals. Others shame those unwilling or unable to achieve their standard of physical perfection.

In many cases, individuals make unhealthy choices to reach their aesthetic goals. Up to a million people in the UK use Image or Performance Enhancing Drugs (IPEDs) to change their appearance, including some as young as 13. Anabolic steroids promote muscle growth whilst tanning hormones can provide a year-long glow. Despite their popularity, long-term use of these drugs can have serious impacts on health and affect those seeking external perfection.

Credit: Kaboompics

Teenagers and young adults face enormous pressure from social media to conform to shifting beauty standards, Victoria Goodyear explained. Goodyear is a Senior Lecturer of Pedagogy in Sport, Physical Activity and Health and researches the impact of digital technologies and social media on the health and wellbeing of young people. It takes only a quick scroll on Instragram to discover a swathe of “influencers”, whose feeds are populated with pictures of flawlessly toned bodies and picture-perfect meals.

Men are by no means free from the growing pressures to conform. For years, social media, reality TV shows and men’s health magazines have been filled with muscle-clad torsos and bulging biceps. Constant exposure to idealised bodies is contributing to the growing issue of muscle dysmorphia, sometimes referred to as “bigorexia”. Goodyear explained that teenagers and young men often complain that they feel unsupported when it comes to the pressures they face to conform to idealised bodies. Whilst some hit the gym against the advice of doctors, others use humour to critique a gym-obsessed culture.

Credit:Victor Freitas

Our obsession with bodily perfection even pervades the medical education of future doctors, Prof. Roberts exclaims. For instance, anatomy learning universally presents students with idealised male archetypes which do no justice to the diversity of humankind. We are as different beneath the skin as we are above it. Like our fingerprints, the way in which nerves and blood vessels meander through each person’s body is unique.

As the use of cadavers in medical education decreases and the use of idealised models increases, this can lead to confusion. “I’ve heard doctors suggest that nerve fibres are in the wrong place” explained Prof. Roberts. Idealised models fool doctors into believing there is a perfect example of how a human should be, but we are all perfect examples of humanity. Explaining the individuality of each body, Prof. Roberts states, “The human body is intrinsically flawed. Evolution is a blind process. If you survive long enough to pass your genes on, you’ve done it.”

Changing standards of what constitutes a human body are also shifting, according to Muireann Quigley, Professor of Law, Medicine, and Technology.

Credit: Pixaby

Would you consider a pacemaker another body part? What if it was produced from biological cells and directly integrated into your heart tissue? At what point does an artificial limb become part of us? Unlike the Ship of Theseus, these questions aren’t just theoretical in nature. Determining whether we consider these things person or object has real and important repercussions in the court of law. “If someone purposely damages a prosthetic limb, should this be considered assault or merely property damage?”, Prof. Quigley posed to the audience. As our bodies become ever more integrated with emerging technologies and more people become “everyday cyborgs”, lawmakers face critical decisions which can impact many lives.

With shifting beauty standards having an ever-greater impact on our internal sense of belonging, we must question whether the societal pressures driving individuals to change their appearance are just. Is the perfect body ever attainable to those who seek it, or is it an unending fool’s errand? Must we be assimilated into the Insta-collective to thrive in the modern world or is there space for us to pursue individual ideas of perfection. Is resistance truly futile?