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What is the public’s attitude to science in the UK? Until earlier this year, the role of science may not have been obvious in many people’s lives. However, since COVID-19 became a global pandemic, terms like ‘follow the science’ have become common in the media and public psyche.
The British Science Association (BSA) has been working with the Department for Business, Energy and Industrial Strategy for many years to understand the relationship between science and society. In July 2020, the 2019 Public Attitudes to Science (PAS) report was released charting the public mood towards the scientific community over the past five years – but crucially, concluding before 2020.
Following on from the 2014 report, this study provides insightful data into the views of the population before the pandemic put science at the front of centre of every news bulletin across the world. Although firmly situated in a pre-COVID-19 world, the study is none-the-less rich in data and warrants a deeper dive.
So, what does it tell us? The PAS report covers a myriad of points, but certain headlines stand out:
This audience model has influenced our strategy and evaluation work at the BSA over the last three years, specifically our goal to reach underserved audiences, breakdown stereotypes, and champion diversity and inclusion. With less than a quarter of the population actively engaged with science there is much work to be done in increasing the public’s active science identity.
While it is positive that trust in science was increasing, and beginning to feel more accessible, most of the population is still ambivalent. Science remains a sector that is unrepresentative of UK society, with prominent figures and those with high ‘Science Capital’ more likely to be male and middle-aged. In order to diversify science, we need to better understand how people engage with it to reach them.
As part of the BSA’s mission to diversify science and science engagement, we will be releasing a further study in the autumn into how different and under-served audience groups engage with science. This work will use existing datasets, including the PAS 2019 study, and a new qualitative study to examine the interests and values of those who have an ‘inactive’ science identity, or who say science is ‘not for me’. We look forward to sharing our results as the project progresses.
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