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British Science Association

Countdown is on to British Science Festival in Southampton Insight into action – exploring the Public Attitudes to Science Survey Celebrating British Science Week 6-15 March 2026 British Science Association selected as the future host of EDIS APPG on Diversity & Inclusion in STEM launches new project on AI equity Smashing Stereotypes is back for British Science Week 2026 Guest blog: Community Led Research Pilot, funder’s reflections Public Attitudes to Science Survey shows the public values science, but highlights concerns over AI, quality of information, and representation Sir Roland Jackson Putting communities in the driving seat: report explores impact of participatory research Dr Alex Lathbridge and Karen Blake MBE named British Science Association Honorary Fellows 2025: Our past year, wrapped A-Level student builds highly-accurate budget Sign-Language-to-speech wrist technology A cautious welcome for key recommendations in Curriculum and Assessment Review Confidence and support to teach science has fallen, primary education report suggests 'It’s through change that science progresses’: Disabled staff in science and medicine lead action for equity Reflections on the British Science Festival in Liverpool Julia King, Baroness Brown of Cambridge's presidential address Report highlights disconnect between data collection and action on EDI in UK science and tech sector CREST website upgraded to transform STEM learning and empower educators across the UK Robo-chemists, eye-trackers and a VR fishing boat: the last day of the British Science Festival 2025 Phages, geophonics and prosthetics: the fourth day of British Science Festival 2025 Whale song, urban farming and science comedy: the third day of the British Science Festival 2025 Climate solutions, pioneering women and particle detectors: the second day of the British Science Festival 2025 Chatbots, ghost particles and neurodiversity: the first day of the British Science Festival 2025 Supporting inclusive entrepreneurship and innovation among and through micro, small and medium sized enterprises (M-SMEs) CREST Awards now free for all young people in Scotland The power of plants: eight events to dig into at this year’s British Science Festival Five health and humanity highlights from this year’s British Science Festival Exploring the wonders of space: five unmissable British Science Festival events ‘Early and meaningful’ public involvement in shaping engineering biology research and policy vital What's it like to work at the British Science Festival as an Evaluations Assistant? Blackpool school pupil launches pop-up science museum and fundraiser in campaign against ‘science deserts’ British Science Festival in Liverpool programme launches Education | Keeping STEM learning going at home From Awareness to Action: Creating Authentic Neurodiversity Support in STEM Workplaces Baroness Brown appointed 2025-26 President of the British Science Association Education | Our Engage Teacher Conference 2025 round-up British Science Association Trustee awarded MBE Introducing our new Head of Marketing and Communications Navigating eco-anxiety in the face of the climate change crisis Education| Ten top tips for adapting resources for SEND learners Education| Adapting resources for SEND learners Announcing our British Science Festival 2025 Section Presidents British Science Festival 2025 Award Lecturers announced Education | British Science Week, CREST and going cross-curricular! British Science Association signs open letter on improving climate change education Education | Tips from ten-year-old Poppy and her mum on doing CREST Education | Ten-year-old Poppy explores STEM accessibility - a CREST case study Briefing on Equality, Diversity and Inclusion strategies in STEM makes business case for growth From WhatsApp Group to Nationwide Network: The Birth of the Afro-Caribbean Commercial Science Network ‘Creating knowledge together’ essay series explores power of community-engaged research ‘Action over optics’ - APPG event explores EDI strategies in STEM A celebration that highlights the crucial role of science in our lives British Science Association Council welcomes two new trustees Bringing back Smashing Stereotypes for its sixth year for British Science Week 2025 Science education vital for UK growth and fighting misinformation, British Science Week survey shows Where next for attitudes to science? UKRI, Ipsos, and the BSA announce launch of 2025 public attitudes to science survey British Science Association’s lead strategic partner UKRI welcomes new CEO The Ideas Fund awards £1.73m to community wellbeing projects For Thought | Science, innovation, and society: working together for long-term change Change and adapt for the better with the British Science Week 2025 activity packs! Education | Using Engage Grants to run CREST Discovery Days Diversity and inclusion in engineering are vital for innovation and growth – exploring the evidence Alom Shaha, Gisela Abbam and Tom Crick named British Science Association Honorary Fellows 2024: Our past year, wrapped Education | A Gold CREST Awards case study: bringing AI into dementia healthcare New report reveals the impact of communities in the Highlands and Islands leading climate change research AI is ‘the conversation everyone is having’ – but how do we bring in missing voices? University of Southampton to host the British Science Festival in 2026 The BSA's response to the Autumn 2024 Budget Public views on ultra-processed foods Using nature-based learning to inspire young people Black History Month 2024: Celebrating MSD scientists and employees in STEM In conversation with Rob Deeks, CEO of Together As One (TAO) BSA Presidential Address: Professor Kevin Fenton CBE (part three) A tribute to Professor William Gosling DSc FIET BSA Presidential Address: Professor Kevin Fenton CBE (part two) British Science Festival 2024: Highlights BSA Presidential Address: Professor Kevin Fenton CBE (part one) Guest blog: Life’s Big Questions - inspiring connection, curiosity & understanding in young minds Education | How to use a British Science Week Kick Start Grant to help students connect with nature Five must-see events at #BSF24 you don’t want to miss out on! The British Science Festival will be heading to Liverpool in 2025 Professor Kevin Fenton CBE announced as President-Elect of British Science Association Education | CREST and the changes to the UCAS personal statement Make the Most of Plastic-Free July! Education | Early years maths engagement can help combat the attainment gap Education | Our Engage Teacher Conference 2024 round-up Education | Make your medical school application stand out with a CREST Award! Celebrate International Women in Engineering Day with Smashing Stereotypes! Education | Widening access to STEM resources for SEND learners Community Led-Research Pilot: successful grant recipients announced Education | Help students make the most of the summer by earning a CREST Award! Education | Leeds celebrated 2023 with CREST Awards! BSA’s election manifesto calls for a fairer and more prosperous future through science What’s it like to work at the British Science Festival? Education | Exploring reproductive health with CREST! Guest blog | Equality, diversity and inclusion strategies: a scientific approach?
Education | How showcasing STEM careers in the classroom can broaden aspirations
2024-11-27 · via British Science Association

By Orna Herr, Communications Officer (Education) at the British Science Association

---------------------------------

“What do you want to be when you grow up?” Children start hearing this from a young age, and as they get older it’s something they’ll think about more and more.

For many young people it’s always been a tough question to answer with any certainty. With no experience in the working world, no idea of its politics and complexity, of the breadth of options, of which skills are needed for which industry, how can teenagers picture where they’ll fit in?

On top of that, the future can be a scary place.

Career options have always evolved in the face of new technology and a changing world but today, with the rise of AI and an increasingly urgent climate crisis, it feels as though that evolution is happening at super-speed.

To find out more about how AI could shape our future, according to the experts, read our blog covering a recent panel discussion co-hosted by the British Science Association - Charting the Path Forward: A Call for UK Leadership in AI and Innovation, with our strategic partners 3M, and the New Statesman.   

We don't know quite yet exactly what impact AI will have, but we do know that the job market will look very different by the time today’s 16-year-olds turn 21.

Yet 16-year-olds will be making decisions now about their education that will shape the rest of their lives.

The Education Policy Institute report – STEM disparities are rife 

Earlier this month, the Education Policy Institute (EPI) released a new report: Progression at age 16 of young people from underrepresented backgrounds towards careers in STEM.

The report looked into the disparities between different groups of the student population – including young people eligible for free school meals, from ethnic minority backgrounds and girls – in the choices they make post-16 which may or may not lead towards a career in STEM*

The EPI found that, sadly but unsurprisingly, disadvantaged students (defined as students eligible for free school meals) are 44% less likely than advantaged students to progress to level 3 STEM study (A level or equivalent).

Again unsurprisingly, girls were found to be 42% less likely than boys to choose to continue STEM study after 16. We say unsurprisingly as the underrepresentation of disadvantaged students and girls in STEM have been researched and analysed in their own right, having roots in the earliest stages of children’s lives.

Read some of our blogs here that explore these topics:

Early years maths engagement can help combat the attainment gap

What role does location and deprivation play in GCSE results?

Tackling the STEM gender gap

Why we need more girls to study computing

Bringing STEM careers into the classroom

The EPI made several recommendations on how to address this situation, including giving students more real-world examples of STEM careers:

Students often do not have a good understanding of the wide range of STEM career opportunities and improving awareness of the courses and routes that are available will likely increase participation.

Offering young people work experience placements is a key example of boosting students’ understanding, but there are also lots of things teachers can do in the classroom to connect STEM subjects with exciting careers, especially for students from groups underrepresented in the STEM workforce.

We encourage schools to make showcasing STEM careers a highlight of their British Science Week celebrations, and to help with this, we run our Smashing Stereotypes campaign each year.

We profile several people who have in some way smashed the stereotype of who a scientist is, how they came to work in STEM and their role. These profiles are perfect to share with students as role models they can look up to.

Smashing Stereotypes and finding role models

For British Science Week 2024 we had, among others, Tumi Siwoku, a Scientific and Innovation Lead at The GelBottle. Tumi first considered following her STEM A levels with a medicine-related degree, but took a broader look at STEM courses and found one that suited her better – cosmetic science. She started with focus on colour cosmetics, but soon moved into skincare.

We also profiled Nile Henry, the Founder and CEO of The Blair Project, a social enterprise that empowers young people by teaching them about motorsports and enhancing their STEM skills.

After leaving college, Nile decided university wasn’t the path for him so, inspired by his brother Blair’s passion for motorsports, he set up The Blair Project. Nile told us he didn’t have many Black businesspeople to look up to when he was younger, so he hopes to be a role model for the next generation.

There are over 50 Smashing Stereotypes profiles available, with more to come for British Science Week 2025. They cover people from all sorts of backgrounds, working in fields right across the STEM spectrum.

Students who have an aptitude for STEM but aren’t sure how to turn that into a career they’re passionate about will find inspiration among the profiles.

CREST Awards – a window into the real world

Alongside inspiring role models, discovering how school STEM subjects relate to careers by getting hands-on can have a hugely positive impact on students. Working on secondary CREST projects can be a fantastic way for students to achieve this.

CREST Awards is the British Science Association’s flagship education programme that encourages young people to think and behave like scientists and engineers. Projects that earn students a Gold Award are the most advanced, usually completed by students aged 16+.

Students can design their own projects based on their interests, or they can choose one from our resource library, where they’ll find a range of project ideas.

Design the ultimate toothbrush has students thinking about how engineering and design skills can be utilised in healthcare. The effects of additives on bread looks at how understanding biological processes is key in mass food production.

Read some case studies here on students who earned Gold CREST Awards:

Finding the link between nutrition and mental health

How CREST Awards can boost UCAS applications and university admission interviews

Underrepresentation and the next generation

All students taking their first steps onto a self-chosen path deserve to feel that their future can be anything they want it to be, armed with information about the possibilities, even as they develop before our eyes. The next cohort of STEM professionals needs to be diverse in every sense to tackle the issues that will affect us all.

To stay up-to-date with all our blogs and education news, sign up to our monthly education newsletter:

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*STEM is an acronym for science, technology, engineering and maths