The Challenge: Navigating an Exploding Data Ecosystem

Organizations globally have launched into 2021 with a desire to innovate and adapt as they aim to navigate the global recovery currently underway. In particular, they are tasked with understanding how their existing customers may have changed their behaviors during this period, how best to onboard prospects who are being bombarded with offers, and minimize risk. 

Some examples of questions they are currently asking include:

• How do we identify customers in our insurance portfolio who may be online shopping for other products?
• Which triggers will help us identify small business growth in this new economic environment?
• How can we leverage external data to better understand if a person’s credit quality is improving over time, without accessing a consumer bureau?
• How do we integrate an account service provider so that we can improve frictionless underwriting?
• Which questions can we eliminate from our online insurance application based on new external data products?

While organizations are asking these questions, they are also faced with an exploding data ecosystem with thousands of new attributes and hundreds of data products being released monthly across both large and emerging data providers. It is an unbelievable task to understand the nuances between the 100’s of different business risk scores on the market, the dozens of different geospatial products being offered, and the ever expanding array of fraud detection tools, just to name a few data types.

Demyst is on a mission to bring order to this chaos. We’re providing the data marketplace with automated data discovery tools, certifying data providers, cataloging attributes, and most importantly, partnering deeply with our clients to help them understand which data products most apply to their key use-cases.

The Demyst Webinar Series

At Demyst we are excited about the entire data ecosystem’s potential to change the world. We’re here to assist all data professionals (even data providers!) in better navigating the global external data landscape.

To that end, we invite data scientists, analytics professionals, data buyers, and data enthusiasts in general, to join us for a series of 20-minute use-case focused webinars that will spotlight high quality and impactful data products, and how to integrate them into solutions in the following thematic areas: sales and marketing, financial crime, credit and underwriting, and small business financials. 

In the coming days, we’ll be posting a complete schedule of topics, but in the meantime all are welcome to register here, for our first webinar focused on B2B marketing scheduled for Thursday February, 25th at 10:00AM EST.

The Demyst team will update this schedule and list of topics, along with live webinar links as they become available. Every Tuesday, we’ll also be replaying webinars for those who may have missed the live showing.

We look forward to the upcoming discussions, and invite you all to reach out directly (support@demystdata.com) if there are any specific topics you’d like us to discuss.

Webinar Schedule

The Demyst team will update this schedule and list of topics, along with live webinar links as they become available.