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Let's Talk Loyalty

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Insights from the Loyalty Science Lab - Let's Talk Loyalty #307: Data Capture and Trust - Cheetah Digital's Approach - Let's Talk Loyalty #306: Canada's Changing Loyalty Market & Canadian Automobile Association Insights - Let's Talk Loyalty #305: Changing Customer Loyalty - Insights Post Pandemic from Kobie Marketing - Let's Talk Loyalty #304: Airline Loyalty Evolution with Comarch (Short Summary Show) - Let's Talk Loyalty #303: Loyalty Insights from South Africa - 2022 Truth & Brandmapp Loyalty Whitepaper - Let's Talk Loyalty #302: BLAND Loyalty - Bridging the Gap between Brand and Loyalty Marketing - Let's Talk Loyalty #301: Loyalty Partnerships - KLM and Air France Flying Blue Program (Short Summary Show) - Let's Talk Loyalty #300: Air Asia Rewards Super App - Loyalty Insights from the World's Best Low-Cost Airline - Let's Talk Loyalty #299: At The End of Every Data Point is a Human - Let's Talk Loyalty #298: South African Loyalty Insights 2021 - Short Summary Show - Let's Talk Loyalty #297: The Epsilon Loyalty Index - Consumer Loyalty Insights for Australian Brands - Let's Talk Loyalty #296: The Role of Community, Social Consciousness and Neurodiversity in Loyalty. - Let's Talk Loyalty #295: Secrets of Success for Subscription Loyalty (Short Summary Show) - Let's Talk Loyalty #294: East v West - Fascinating Loyalty Program Insights from Asia - Courtesy of Comarch - Let's Talk Loyalty #293: Reducing Churn in the Home Energy Sector with Genesis New Zealand - Let's Talk Loyalty #292: AA Smartfuel New Zealand (Short Summary Show) - Let's Talk Loyalty #291: My FedEx Rewards - A Powerful Differentiator in an Extremely Competitive Industry - Let's Talk Loyalty #290: South African Loyalty Awards - Judges Share Insights and Best in Class KPI's - Let's Talk Loyalty #289: Privacy, Data & GDPR Insights (Short Summary Show) - Let's Talk Loyalty #288: Global Perspectives on Customer Loyalty with Capillary Technologies - Let's Talk Loyalty #287: Crushing Churn & Creating Loyalty by Connecting with Customers - Let's Talk Loyalty #286: Bilt Rewards: Rewarding Home Renters (Short Summary Show) - Let's Talk Loyalty #285: Optimising Email Campaigns with AI and Machine Learning Insights - Let's Talk Loyalty #284: Fuel Rewards from Shell - Award-Winning Loyalty Celebrates 10 Years Delighting Customers - Let's Talk Loyalty #283: Livelo - The Leading Loyalty Program in Brazil - Short Show Summary - Let's Talk Loyalty #282: Ultamate Rewards from Ulta Beauty - A Key Differentiator in a Competitive Sector - Let's Talk Loyalty #281: Sweatcoin Rewards Walking - Driving Health and Wealth Through Loyalty - Let's Talk Loyalty #280: Shopping Mall Loyalty with Galerija Belgrade (Short Summary Show) - Let's Talk Loyalty #279: Loyalty Insights, Successes and Trends with Epsilon - Let's Talk Loyalty #278: MOL Group's Digital Transformation across Europe - Led by Loyalty - Let's Talk Loyalty #277: Young Warriors Use Loyalty Levers for Maximum Impact (Short Summary Show) - Let's Talk Loyalty #276: Childcare Saver Leverages Partners to Help Reduce the Cost of Childcare - Let's Talk Loyalty #275: Gamification Guru Explains Psychological Drivers of Engagement - Let's Talk Loyalty #274: The Loyalty Report 2021 (Short Summary Show) - Let's Talk Loyalty #273: eCommerce Leader Leverages Loyalty to Drive Commercial Success - Let's Talk Loyalty #272: Award Winning "MySchool MyVillage MyPlanet" Connects Transactional and Emotional Loyalty. - Let's Talk Loyalty #271: The Role of Communications to Drive Loyalty - Short Summary Show - Let's Talk Loyalty #270: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality - Let's Talk Loyalty #269: HEMA's Heritage and Values Drive Customer Loyalty - Let's Talk Loyalty #268: Lessons from the Loyalty Science Lab - Short Summary Show - Let's Talk Loyalty #267: Floor & Decor Shares the "Pro Premier Rewards" Program - Let's Talk Loyalty #266: "Sleep Number" Leverages Loyalty to Drive Advocacy - Let's Talk Loyalty #265: Greenbacks Loyalty Programme from Nedbank (Short Summary Show) - Let's Talk Loyalty #264: Let's Talk Loyalty is 3 Years Old - Birthday NEWS Announcement - Let's Talk Loyalty #263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty - Let's Talk Loyalty #262: A Reality Check for Your Loyalty Program (Short Summary Show) - Let's Talk Loyalty #261: Building Bilt Rewards from Strength to Strength - Let's Talk Loyalty #260: Short Summary Show of Bart Demczuk Interview from Comarch Middle East - Let's Talk Loyalty #259: eCommerce Excellence with Adore Beauty and Adore Society (Short Summary Show) - Let's Talk Loyalty #258: Web 3.0, Crypto-currencies, Metaverse and NFT's - Loyalty Insights - Let's Talk Loyalty #257: Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits - Let's Talk Loyalty #256: Loyalty Innovation in Financial Services - Old Mutual Earns Loyalty by Educating - Let's Talk Loyalty #255: The Loyalty Report 2022 - Essential Insights and Innovations for Loyalty Professionals - Let's Talk Loyalty #254: Loyalty Innovation in the Railway Industry - Let's Talk Loyalty #253: Human Psychology and It's Role in Loyalty Programmes - Let's Talk Loyalty #252: The Irish Times, an Iconic Irish Brand, Wins Customer Loyalty through Innovation - Let's Talk Loyalty #251: Digital Transformation with RSVP Rewards from the Sandman Hotel Group - Let's Talk Loyalty #250: Star Alliance - Short Summary Show - Let's Talk Loyalty #249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth - Let's Talk Loyalty #248: Leading Loyalty for Telecoms Giant Verizon - Let's Talk Loyalty #247: Whatsapp and Card-Linking - Innovative Ideas for Loyalty Professionals (Short Summary Show) - Let's Talk Loyalty #246: Getting Loyalty Unstuck in 2022 - Let's Talk Loyalty #245: Tupperware Leveraging Loyalty in Mexico - Let's Talk Loyalty #244: IAG Loyalty - Powerful Propositions in Turbulent Times (Short Summary Show) - Let's Talk Loyalty #243: How Can Loyalty Marketers Support Sustainability Goals? - Let's Talk Loyalty #242: Driving Direct & Indirect Revenue from Loyalty Marketing - Insights from Epsilon’s Loyalty Labs - Let's Talk Loyalty #241: Payback Germany - A World Famous Coalition Program (Short Summary Show) - Let's Talk Loyalty #240: Collinson's Daniel Cantorna Shares Loyalty Insights and Innovation from the Asia Pacific Region - Let's Talk Loyalty #239: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards - Let's Talk Loyalty #238: Cookies Causing Chaos - with Epsilon's Elliott Clayton (Short Summary Show) - Let's Talk Loyalty #237: Del Yeah Rewards: Del Taco's Key Component for Business Growth - Let's Talk Loyalty #236: David’s Bridal - The World's First "Crowdsourced " Loyalty Program - Let's Talk Loyalty #235: Subscriptions Driving Restaurant Loyalty in South Africa - Let's Talk Loyalty #234: Driving Loyalty in Convenience Retail with Sheetz USA - Let's Talk Loyalty #233: Etihad Guest - Powerful Propositions Building Emotional Loyalty - Let's Talk Loyalty #232: Innovation in China with Lagardère Travel Retail (Short Summary Show) - Let's Talk Loyalty #231: Building Your Program's Profitability - Loyalty's Hidden Potential - Let's Talk Loyalty #230: The Boots Iconic "Advantage" Programme in the UK Celebrates Its 25th Birthday - Let's Talk Loyalty #229: Coalition Loyalty in Colombia (Short Summary Show) - Let's Talk Loyalty #228: Loyalty Insights from IAG Loyalty - Let's Talk Loyalty #227: Measuring the Value of Loyalty Marketing Investment with Epsilon - Let's Talk Loyalty #226: Virgin Red - Where Customers Genuinely Come First (Short Summary Show) - Let's Talk Loyalty #225: Insights from the "2022 Global Report on Loyalty Marketing & Rewards Programs" - Let's Talk Loyalty #224: Celebrating the Freddie Awards - The "Oscars" of Travel Loyalty - Let's Talk Loyalty #223: Announcing - The Winner of the Loyalty Academy Scholarship is ... - Let's Talk Loyalty #222: Loyalty Leads the Transformation of Albertsons - Let's Talk Loyalty #221: What We've Learned About Loyalty - Let's Talk Loyalty #220: Aviation Loyalty Program Insights with Evert de Boer (Short Summary Show) - Let's Talk Loyalty #219: "For Love or Money" - Australian Consumer's Loyalty Perspectives For 2022 - Let's Talk Loyalty #218: Anantara, Avani, Kempinski - Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands - Let's Talk Loyalty #217: Insights on Loyalty Innovation with Epsilon (Short Summary Show) - Let's Talk Loyalty #216: Everyday Loyalty - Connecting Customers, Members and Merchants - Let's Talk Loyalty #215: Loyalty Insights from Asia - Speak Like a CEO - Let's Talk Loyalty #214: ENOC's Successful Loyalty Program in the UAE (Short Summary Show) - Let's Talk Loyalty #213: Relaunching The Shangri-La Hotel Rewards Program - Let's Talk Loyalty #212: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland - Let's Talk Loyalty
#160: Let's Talk Loyalty's First Birthday Episode (Short Show Summary) - Let's Talk Loyalty
2021-11-15 · via Let's Talk Loyalty

Episode 160

Published on: 16th November, 2021

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.

Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.

---------------

Let's Talk Loyalty celebrated its first birthday in August 2020, so in episode 49, I was celebrating this milestone with some special guests.

It featured my friends from the Loyalty Academy, with a focus on the scholarship competition that listeners could enter, with one lucky listener winning a FREE Loyalty Academy Scholarship worth $1,750!

My two guests on this show - Graeme Thomson, a Director of the Loyalty Academy, and Emily Ong who was a recent graduate of the course.

In this short summary episode, I summarise the background and approach taken by the Loyalty Academy for anyone studying the CLMP, which is designed to support loyalty professionals with ideas and concepts they can use immediately in their day to day roles around the world.

Show Notes:

1) Let's Talk Loyalty Episode 49 - One Year Anniversary

2) Graeme Thomson - Director of the Loyalty Academy

3) Emily Ong - CLMP