Episode 169
Published on: 16th December, 2021
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Panera Bread is a US bakery chain of over 2,000 cafes and it operates one of the restaurant industry's largest loyalty programmes.
In early 2020, it dramatically changed the loyalty industry with a disruptive subscription proposition, offering unlimited coffee for just $8.99 a month.
Guided by a clear insight on customer needs from it's member base, it has earned respect around the world for creating a whole new business model, leveraging the power of subscription psychology to delight its members.
In this fascinating discussion, I'm joined by Meenakshi Nagarajan, SVP, Recurring Revenue and Loyalty at Panera Bread, who shares some of the challenges that they overcame to create this incredible success story, as well as its latest strategy - partnering with other like-minded brands to drive further disruption and ultimately, extraordinary growth from this paid loyalty proposition.
1) Meenakshi Nagarajan, SVP, Recurring Revenue and Loyalty at Panera Bread
2) Panera Bread Subscription Loyalty - Press Release - February 2020
3) Panera Bread