Episode 30
Published on: 9th April, 2020
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This episode of "Let's Talk Loyalty" was recorded in early March 2020 - some weeks before all of our lives were consumed by the very real threat of the Corona Virus. I had written an article about the key UK Trends predicted in 2020 for my colleagues in Liquid Barcodes - and wanted to share these ideas with my own audience as well as theirs.
The UK market is a dominant influence on marketing worldwide and one of my favourite resources to stay up to date on how technology, communications and UK culture are evolving is published by Mindshare.
Every year, they publish a report on UK trends which is useful and insightful, so this article discusses their conclusions on the top five trends for 2020 - and indeed for the decade to come! From 5G, through to adoption of innovative technologies such as 5G, and the insatiable demand for quality content, this episode summarises how consumers are feeling about emerging trends - ideas and insights that loyalty marketers need to consider as we plan and manage our programmes.
With thanks to Liquid Barcodes.
Show Notes:
2) Mindshare UK Trends Report.
3) Liquid Barcodes - Loyalty Marketing Platform for Convenience Retailers