Episode 237
Published on: 16th June, 2022
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Del Taco is the world's second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.
In this episode of Let’s Talk Loyalty, Erin Levzow joins us to share her industry-leading insights and ideas from their "Del Yeah!" program which has already won prestigious awards - including B2C app of the year and the Gold Award for Loyalty Strategy.
Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers.
This episode is sponsored by Cheetah Digital.
Show Notes:
Time Stamps:
03:00 - Erin’s favorite Loyalty Program
10:15 - Del Taco's Context
11:22 - Del Taco’s Loyalty Program Concept
17:30 - Membership figures for Del Taco’s programs
18:34 - Pareto Principle perspectives
22:40 - Erin's knowledge gained while working in Las Vegas
31:03 - Replatforming Del Taco’s program
34:53 - Del Yeah Rewards' future priorities
40:15 - Del Yeah Rewards Perspective on Metaverse