惯性聚合 高效追踪和阅读你感兴趣的博客、新闻、科技资讯
阅读原文 在惯性聚合中打开

推荐订阅源

T
Tailwind CSS Blog
The GitHub Blog
The GitHub Blog
Cyber Security Advisories - MS-ISAC
Cyber Security Advisories - MS-ISAC
B
Blog
Microsoft Security Blog
Microsoft Security Blog
Stack Overflow Blog
Stack Overflow Blog
量子位
Martin Fowler
Martin Fowler
月光博客
月光博客
P
Proofpoint News Feed
博客园_首页
Y
Y Combinator Blog
I
InfoQ
奇客Solidot–传递最新科技情报
奇客Solidot–传递最新科技情报
V
Visual Studio Blog
H
Help Net Security
U
Unit 42
GbyAI
GbyAI
OSCHINA 社区最新新闻
OSCHINA 社区最新新闻
博客园 - 司徒正美
MongoDB | Blog
MongoDB | Blog
F
Fortinet All Blogs
罗磊的独立博客
酷 壳 – CoolShell
酷 壳 – CoolShell

Let's Talk Loyalty

#328: Accor Hotels Live Limitless with Isabelle Birem (Short Summary Show) - Let's Talk Loyalty #327: Costco Wholesale - Secrets of Success from this Multi-Billion-Dollar Retailer - Let's Talk Loyalty #309: The Future of Crypto Rewards - Research from the Loyalty Academy and Bakkt - Let's Talk Loyalty #308: Rewards - Monetary or Non-Monetary? Insights from the Loyalty Science Lab - Let's Talk Loyalty #307: Data Capture and Trust - Cheetah Digital's Approach - Let's Talk Loyalty #306: Canada's Changing Loyalty Market & Canadian Automobile Association Insights - Let's Talk Loyalty #305: Changing Customer Loyalty - Insights Post Pandemic from Kobie Marketing - Let's Talk Loyalty #304: Airline Loyalty Evolution with Comarch (Short Summary Show) - Let's Talk Loyalty #303: Loyalty Insights from South Africa - 2022 Truth & Brandmapp Loyalty Whitepaper - Let's Talk Loyalty #302: BLAND Loyalty - Bridging the Gap between Brand and Loyalty Marketing - Let's Talk Loyalty #301: Loyalty Partnerships - KLM and Air France Flying Blue Program (Short Summary Show) - Let's Talk Loyalty #300: Air Asia Rewards Super App - Loyalty Insights from the World's Best Low-Cost Airline - Let's Talk Loyalty #299: At The End of Every Data Point is a Human - Let's Talk Loyalty #298: South African Loyalty Insights 2021 - Short Summary Show - Let's Talk Loyalty #297: The Epsilon Loyalty Index - Consumer Loyalty Insights for Australian Brands - Let's Talk Loyalty #296: The Role of Community, Social Consciousness and Neurodiversity in Loyalty. - Let's Talk Loyalty #295: Secrets of Success for Subscription Loyalty (Short Summary Show) - Let's Talk Loyalty #294: East v West - Fascinating Loyalty Program Insights from Asia - Courtesy of Comarch - Let's Talk Loyalty #293: Reducing Churn in the Home Energy Sector with Genesis New Zealand - Let's Talk Loyalty #292: AA Smartfuel New Zealand (Short Summary Show) - Let's Talk Loyalty #291: My FedEx Rewards - A Powerful Differentiator in an Extremely Competitive Industry - Let's Talk Loyalty #290: South African Loyalty Awards - Judges Share Insights and Best in Class KPI's - Let's Talk Loyalty #289: Privacy, Data & GDPR Insights (Short Summary Show) - Let's Talk Loyalty #288: Global Perspectives on Customer Loyalty with Capillary Technologies - Let's Talk Loyalty #287: Crushing Churn & Creating Loyalty by Connecting with Customers - Let's Talk Loyalty #286: Bilt Rewards: Rewarding Home Renters (Short Summary Show) - Let's Talk Loyalty #285: Optimising Email Campaigns with AI and Machine Learning Insights - Let's Talk Loyalty #284: Fuel Rewards from Shell - Award-Winning Loyalty Celebrates 10 Years Delighting Customers - Let's Talk Loyalty #283: Livelo - The Leading Loyalty Program in Brazil - Short Show Summary - Let's Talk Loyalty #282: Ultamate Rewards from Ulta Beauty - A Key Differentiator in a Competitive Sector - Let's Talk Loyalty
Winning Over the Fickle Customer: Marigold CMO Ashley Dei...
2025-03-11 · via Let's Talk Loyalty

Episode 650

Published on: 11th March, 2025

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.

Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.

---------------

Our guest today is Ashley Deibert, Chief Marketing Officer, Marigold.

Ashley leads marketing at Marigold and oversees global go-to-market strategy, brand positioning, and expanding the company’s presence across North America, Latin America, EMEA, APAC, and Japan.

Ashley is recognized for her ability to overhaul marketing infrastructures, define go-to-market strategies, and scale multi-million-dollar growth globally.

We cover lots of ground in this conversation, while digging into a new report from Marigold, The 2025 Consumer Trends Index (CTI).

The report examines what makes today’s consumers tick and offers insights across multiple dimensions of cross-channel marketing and explores how brands can create relevant marketing experiences that turn customers from fickle to faithful.

The Wiser Loyalty podcast series is created in partnership between Let’s Talk Loyalty™ and The Wise Marketer™ and this episode is hosted by Bill Hanifin.

Show Notes:

1) Ashley Deibert

2) Marigold

3) The 2025 Consumer Trends Index (CTI).

4) The First 90 Days: Critical Success Strategies for New Leaders at All Levels by Michael D