Episode 304
Published on: 22nd November, 2022
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Airline loyalty professionals are increasingly exploring new models - from subscription loyalty, to prepaid fares or even in perhaps an "unlimited" option for flights.
This short show summarises my conversation with Piotr Kozlowski, who advises some of the world's largest airline and airport loyalty programmes.
We share ideas that will allow loyalty marketers to inspire their customers to fly again as the world emerges from the dramatic effects of the pandemic.
Listen to hear some creative concepts that loyalty marketers should consider, the reasons they may make sense, and some of the criteria for success.
Show Notes:
2) Let's Talk Loyalty Episode #149: Creative Airline Loyalty Concepts from Comarch - Prepaid, Subscription, or Unlimited Travel?