1、更多的功能并不好
   More features isn’t better, it’s worse；

2、增加功能不会让事情更容易
   You can’t make things easier by adding to them

3、让用户迷惑是毁掉业务的终级手段
   Confusion is the ultimate deal-breaker

4、风格很关键
   Style matters；

5、只有在一项功能可以提升用户体验时才加上它
   Only features that provide a good user experience will be used；

6、任何需要学习的功能都只会吸引一小部分用户
   Any feature that requires learning will only be adopted by a small fraction of users；

7、无用的功能不止是无用，它会破坏易用性
   Unused features are not only useless, they can slow you down and diminish ease of use；

8、用户不会关心技术，他们只想知道产品能做什么
   Users do not want to think about technology: what really counts is what it does for them；

9、忘掉关键功能，关注最重要的用户体验
   Forget about the killer feature. Welcome to the age of the killer user-experience；

10、简洁很难，因此少就是多
   Less is difficult, that’s why less is more。