Surveys provide clear answers in the moment, but keeping that feedback in sync with the pace of your work can feel impossible without the right tools.

We’re introducing SurveyMonkey programs—a new way to turn individual surveys into a continuous listening workflow that’s more connected, ongoing, and easier to act on.

Inspired by how you gather feedback IRL

We took a closer look at how teams use SurveyMonkey—focusing not just on how they send a survey, but on how they use them to understand what’s changing.

A few patterns stood out:

Teams regularly check in on their employees, customers, and markets, but without a unified view, it’s hard to see trends or plan their next move.

Designed to keep things moving

Programs are built to reduce the friction and workload that comes with managing ongoing feedback initiatives.

A more connected way to work

Bring related surveys together so you’re not jumping between separate projects or piecing together insights manually.

Guidance when you need it

Get expert-backed recommendations for what to ask next and when to ask it—so you’re not guessing your next step.

Track progress at a glance

Monitor trends across surveys to understand what’s improving, what’s changing, and where to focus your energy.

How do programs work?

Programs take the guesswork out of setting up continuous listening journeys by linking surveys together, recommending scheduling cadences, and tracking how things evolve over time.

1. Start with a ready-made program or build your own

You can get started quickly from the “Made for you” section, which offers curated programs tailored to your goals—like employee engagement, customer experience, or market research.

Selecting a pre-built program automatically creates:

You can also create a program from scratch or add your existing surveys into a program.

2. Deploy surveys on a recommended schedule

Programs are designed to guide you through continuous listening, not just standalone surveys.

Use recommended cadences (daily, weekly, monthly, or quarterly) to stay consistent and build on the momentum from your last survey. You can review and customize each survey before it goes out to make sure it’s aligned with your needs.

3. Uncover deeper insights

As responses come in, programs automatically connect your data to show how key metrics change.

From your program overview, you can go beyond high-level trends and dive deeper into your data with multi-survey analysis. Customize what you see by:

How teams use programs

Whether you’re measuring employee engagement, tracking customer experience, or keeping a pulse on your market, programs are designed to help you stay seamlessly in sync—without extra work. 

Keep a pulse on employee engagement

HR teams run ongoing employee engagement programs to move beyond the once-a-year review, and understand how their workforce is feeling. This allows them to:

Measure customer experience across every touchpoint

Instead of reacting to isolated feedback, CX teams use programs to understand how individual interactions add up. With a continuous listening workflow, they can:

Track and predict where the market is headed

Market research teams leverage programs to continuously monitor how their audience thinks, feels, and behaves. Rather than looking at individual surveys for answers, they can:

Get started with programs

Ready to turn your surveys into a continuous listening workflow?

Programs are now available in our SurveyMonkey Advantage, Premier, and Enterprise plans.