Thursday 18th September 2014

StatCounter announces new web analytics apps

San Francisco, CA & Dublin, Ireland; Thursday 18th September 2014: The use of mobile devices to access the internet has increased by 67% worldwide over the last 12 months according to StatCounter, the independent website analytics company.

The report from the company's research arm, StatCounter Global Stats, finds that while desktop remains the most popular means to access the web on 64.6%, mobile has grown rapidly from 17.1% to 28.5%. Tablet devices account for 6.8% of internet usage, compared to 4.8% 12 months ago.

StatCounter announced the findings to mark the launch of its new web analytics apps for iOS and Android. These apps, which are free to download and use, are available from iTunes or Google Play.

"Mobile usage has already overtaken desktop in several countries including India, South Africa and Saudi Arabia," commented Aodhan Cullen, CEO, StatCounter. "All indications are that this trend is set to continue, which creates new challenges and opportunities for businesses globally."

He noted that just three years ago desktop was the number one platform across all countries. StatCounter has produced an animated world map to show how this has changed since then.

Mobile internet usage in the US has grown by 73% over the last 12 months to reach 24.4% in August. UK mobile internet usage is up by 69% to 23.2%. Other individual country stats are available at https://gs.statcounter.com/#all-comparison-ww-monthly-201308-201408.

Cullen added that mobile internet usage is increasing faster than tablet usage. "The slower growth of tablets may be due to the trend towards larger screen smartphones. It will be interesting to see whether Apple's new larger iPhone 6 Plus becomes a tablet killer."

StatCounter Global Stats data is based on over 15 billion page views per month to over three million websites.

Independent web analytics specialist StatCounter (www.statcounter.com) tracks millions of websites globally. Its new mobile website analytics apps allow members to view familiar StatCounter reports including weekly traffic trend analysis; recent visitor activity; incoming traffic sources plus other data.

StatCounter also recently announced a new feature in response to Google's controversial removal of keyword data. By integrating Google Webmaster Tools data into its reports, StatCounter has given its members the ability to easily analyze all available keyword data.

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