Monday 16th December 2013

Apple iPad dominates total tablet internet usage with 74.5%

Samsung increases share

San Francisco, CA & Dublin, Ireland; Monday 16th December, 2013: New data from independent web analytics firm StatCounter finds that global tablet internet usage was just 4.8% in November compared to 19.1% for mobile. Desktop usage still dominates with 76.1%.The company's research arm StatCounter Global Stats also reports that Apple's iPad is the clear leader in terms of tablet internet usage.

"Samsung is in a distant second place although a challenge to the Cupertino company's lead cannot be ruled out given Samsung's success in the smartphone arena," commented Aodhan Cullen, CEO, StatCounter.

The new data is revealed as StatCounter Global Stats today launches new tablet internet usage stats. Global and individual country stats are available free of charge at https://gs.statcounter.com/.

StatCounter finds that worldwide Apple accounts for 74.5% of total tablet internet usage. Samsung has increased its share from 8.0% in November last year to 10.85%.

"The perception is that tablets are proliferating and replacing traditional PC and laptop machines so we developed our research platform to isolate tablet usage stats," added Aodhan Cullen of StatCounter. "In reality we found that tablet internet usage globally at less than 5% is still relatively small compared to desktop and mobile."

In the US tablet internet usage share stands at 6.8% or about half the mobile number (15.2%) with desktop on 77.9%. In the UK tablet is stronger than in the US on 9.6% behind mobile (14.8%) and desktop (75.4%).

Out of all tablet internet usage in the US, Apple generates 80.3% followed by Amazon with the Kindle (7.4%) and Samsung (4.2%). In the UK Apple also dominates with 80.4% followed by Samsung (6.5%) and Amazon (4.4%). Other country data can be accessed at https://gs.statcounter.com/#tablet-vendor-ww-monthly-201211-201311.

In addition to launching new tablet stats, StatCounter Global Stats has released a new interface allowing users to review desktop, tablet, mobile or console stats separately or in combination. This is available at: https://gs.statcounter.com/.

Note: Desktop usage includes usage of traditional machines i.e. PCs and laptops. User agent information supplied is generally not sufficient to separately track these devices hence their aggregation on StatCounter Global Stats.

Ends

Press queries:
Mary O'Brien, Simpson Technology PR
mary@simpsonftpr.ie; T: + 353 1 2605300