Brussels, 23 February - EDPB Chair Anu Talus has signed a Joint Statement on AI-Generated Imagery and the Protection of Privacy on behalf of the EDPB. The statement, coordinated by the Global Privacy Assembly's (GPA) International Enforcement Cooperation Working Group (IEWG), represents the united position of 61 authorities across the world. This reflects the Board’s commitment to contributing to the global dialogue on data protection as outlined in the fourth pillar of its  work programme 2026-2027.

The statement addresses serious concerns about AI systems that generate realistic images and videos depicting identifiable individuals without their knowledge or consent. Whilst AI has the potential to bring numerous benefits for individuals and society, recent developments - particularly AI image and video generation integrated into widely accessible social media platforms - have enabled the creation of non-consensual intimate imagery, defamatory depictions, and other harmful content featuring real individuals. The co-signatories are especially concerned about potential harms to children and other vulnerable groups, such as cyber-bullying and/or exploitation.

Expectations for organisations

The co-signatories remind organisations developing and using AI content generation systems that these systems must be developed and used in compliance with applicable legal frameworks, including data protection and privacy rules.  

Although specific legal requirements vary by jurisdiction, fundamental principles should guide all organisations developing and using AI content generation systems. These principles include: 

1. implementing robust safeguards,
2. ensuring meaningful transparency,
3. providing effective and accessible mechanisms to protect individuals, and
4. addressing specific risks to children.

Joining forces to address a global risk

The harms arising from the non-consensual generation of intimate, defamatory, or otherwise harmful content depicting real individuals are significant and warrant urgent regulatory attention. The co-signatories are committed to addressing this global risk and will join efforts. To achieve this, the co-signatories aim to share information on their approaches to addressing these concerns.

Finally, the co-signatories call on organisations to engage proactively with regulators, implement robust safeguards from the outset, and ensure that technological advancements do not come at the expense of privacy, dignity, safety, and other fundamental rights - particularly for the most vulnerable members of our global society.
 

Joint Statement on AI-Generated Imagery and the Protection of Privacy 165.3KB