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The latest Apple AirTag is finally on sale for Amazon Prime Day 2026. We're currently seeing a $10 discount on the AirTag 4-pack, bringing the bundle's price down to $89 -- that works out to just about $22 per AirTag. If you're looking for a deal on a single AirTag, you can get one for $24, a $5 discount.

Also: The best Amazon Prime Day deals

The Apple AirTag is arguably the most reliable Bluetooth tracker for iPhone users, one that is natively compatible with iOS. The newest generation features improved precision finding on the iPhone and Apple Watch, covering a larger area than the original AirTag, a 50% louder built-in speaker, and a new chime to make it easier to find.

Powered by stronger UWB and Bluetooth chips and a louder speaker, the second-generation AirTag is easier to find than ever. Instead of GPS, the AirTag uses the iPhone's Find My network to continuously ping its location. The Find My network is created by iPhones spread across the world, where each phone acts as a node. AirTags ping off nearby iPhones, and, considering how popular iPhones have become, the Find My network has grown quite strong.

As an AirTag user, I have one of these trackers on each of my car keys, wallets, and bags, and I'm even planning to add them to my kids' water bottles (what better way to know when they forget them at school or in the car?).

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There are many other ways to use an AirTag, though. I put them in wristbands and put them on my kids when we go to crowded places or when they're going to be somewhere by themselves. Keeping an AirTag in my car helps me easily find it in large parking lots without issue. Many users also put them in luggage during travel, so they can track down a lost bag before the airline even knows it's lost.

When you use an AirTag, you can also share it with others temporarily or permanently, for a secure way to keep tabs on your most important items. AirTags also alert non-users when one is found moving with them, whether they have an iPhone or an Android phone.

How I rated this deal

The 2nd-generation Apple AirTag is a highly rated Bluetooth tracker that offers reliable location information for iPhone users. As an Apple product, these devices are rarely on sale, especially since the second generation is relatively new. While both the 4-pack and single AirTag deals are pretty good for Apple products, neither reaches 20% off -- though it's still a really good deal by Apple standards.