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ZDNET's key takeaways

• You can save 50% on the cost of a YouTube Premium Individual plan.
• You have to be a Google One Premium or AI Pro subscriber.
• The deal ends on April 29, so act fast if you want it.

Looking for a way to save money on the cost of a YouTube Premium Individual subscription? That's always a worthy goal, but especially now, with the latest price increase due to go into effect in June. Google itself is offering a way to cut down on the sticker shock, at least for certain people and with certain requirements.

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Between now and April 29, 2026, eligible Google One users in specific countries can add YouTube Premium Individual to their plans at a 50% discount for the next 12 months. After, the plan automatically renews at $11.99 a month, which is a 25% savings.

Deal requirements

The benefit applies to Google One Premium subscribers who pay $9.99 a month for 2TB or higher of storage and to those who subscribe to Google AI Pro at a cost of $19.99 per month.

Subscribers of other plans, such as the $1.99-per-month Google One Basic and the $7.99-per-month Google AI Plus, are not eligible for the discount. Google AI Ultra, which costs $249.99 a month, already includes YouTube Premium as one of its perks.

Also: I tested ChatGPT Plus vs. Gemini Pro to see which is better - and if it's worth switching

The deal is also available only to Google One and AI Pro subscribers in the US, Canada, Brazil, France, Germany, and Japan. But it is accessible to both new and existing YouTube Premium subscribers. However, the discounted price is good only for 12 months.

A Google Help page provides more details on the discount. For example, the page explains what to do if you already have a YouTube Premium subscription, with or without a Google One Premium or AI Pro plan. Google's Terms of Service page also outlines the deal.

YouTube Premium price increases

With the latest cost increases scheduled to start in June, YouTube Premium users will be paying premium prices for their subscriptions. The sign-up page for YouTube Premium reveals the details. But here are the changes for each plan:

• Lite plan: $8.99 per month, up from $7.99.
• Student plan: $8.99 per month, up from $7.99.
• Individual plan: $15.99 per month, up from $13.99.
• Family plan: $26.99 per month, up from $22.99.

Also: Why YouTube with ads just isn't worth it for me anymore - even if it's free

With the new 50% discount, users on an individual plan would instead pay $7.99 a month for 12 months, and then the plan would renew for $11.99 a month at a 25% discount. 

How to grab the deal

In any desktop browser, head to Google One's YouTube Premium plan page. Click the Get Offer button. (You can also see the offer on your Google One account landing page.) Choose a payment method and click Subscribe. 

Also: YouTube Premium vs. YouTube Premium Lite: Are the upgrades worth the $6 difference?

The new plan then kicks in immediately. If you are interested, just remember to act before April 29, when the deal expires.