This year, Amazon set its annual Prime Day event a little earlier, bumping it up into June instead of its usual July slot. The Prime Day sales event is officially from June 23-26, but you can expect sales prior to and even after the event.
Primarily, Prime Day offers some legitimate deals, typically on flagship Amazon products such as Fire TVs, Echo devices, Kindles, and more. However, the best way to ensure you're getting an actual deal is to prepare to shop for offers and use price-tracking tools to make sure you don't fall victim to brands marking up items to "discount" them later.
Luckily, these offers are all under $25, so they won't break the bank -- even if they do end up being an impulse purchase.
ZDNET only writes about deals we want to buy -- devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we're recommending. Our recommendations may also be based on our own testing -- in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.
ZDNET's experts are searching through early Prime Day sales to find the best discounts by category. These are the best deals so far:
And the best deals from competing retailers:
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