A popular self-help guru who paid herself more than $1million from her company account, only for that venture to go bust, has told her followers they can 'win at life' by owning their past.

Former reality TV star Felicity Morgan, who touts herself as a 'multi-million-dollar entrepreneur' and 'business savage', was recently issued demands to repay the hefty sum to creditors after her company collapsed last year.

However, the liquidator said he has received no formal response.

If those left in the red by Ms Morgan's company were bemused by her lack of response, they wouldn't have to look far to see what she has been up to.

Ms Morgan, 35, has been busy lately posting videos of herself giving self-improvement advice from luxurious villas in Bali, where she now lives.

In ASIC records seen by the Daily Mail, her 'Felicity Morgan Coaching' business, which operated out of Cronulla in Sydney's south, was put into liquidation on September 22 after racking up almost $1million in unpaid debts, including nearly $800,000 to the Australian Tax Office.

The company also owes $100,075 to Mercedes-Benz Financial Services Australia, $38,728 to American Express, and a further $76,350 in outstanding loans.

In an Instagram post hours after the Mail contacted her with questions regarding the company's collapse, Ms Morgan encouraged her followers to own their past, 'Eminem-style'.

'If you always want to have the upper hand, then own your past, own your mistakes, own your f***-up's, this is classic Eminem style where he is doing that battle rap with that guy and he just comes forward and owns it,' she told her 132,000 followers.

'If you are currently running from your past, your mistakes, your weaknesses, your shadows, you will never have the upper hand in life.'

Ms Morgan, whose legal name is Felicity Ludlow, built her profile as a personal development coach while focusing on 'shadow work' - a psychological and spiritual practice that involves identifying and integrating the hidden, often repressed parts of ourselves that can subconsciously drive our behaviour.

The mother of two runs the Shadow Work platform, which includes a subscription‑style app offering guided sessions, monthly journals, daily prompts and access to an online private community, for the price of $24.99 per month.

For those seeking a more in-depth experience, there is a $300-a-month subscription to 'Shadow Club', which involves business and career coaching, access to a 'Growth Portal', a 'Shadow School' curriculum and lifetime access to all future programs.

However, Ms Morgan has recently been offering thousands of free 'tickets' to shadow work events and programs, including one offer she claimed would cost her business $300,000 in sales.

'I need to make this work accessible,' Ms Morgan said in an Instagram post discussing the Boxing Day offer. 'It's such a dumb business move that I won't be sharing it on Instagram, only to an exclusive list of people.'

Just two days earlier, the liquidator of Felicity Morgan Coaching, Stephen Hundy, told creditors in a report that he had discovered Ms Morgan had received a loan of $1,088,481 from the company.

He said his demands for that sum to be repaid had gone without notice.

'Following my appointment, I issued a demand to the director for repayment of the outstanding loan account balance. I have not received a formal response from the Director in relation to my demand,' Mr Hundy said in the December 22 report.

'I am not presently aware of any assets owned by the Director that may be available to repay the loan owed to the Company, however, I am seeking to confirm the financial position of the Director to determine the amount, if any, which may be recoverable for the benefit of creditors.'

He also found the company issued two separate loans totalling more than $30,000 to two parties, with further action to recover most of that debt to be 'considered in due course.'

Mercedes-Benz has now lodged a Proof of Debt following the realisation of a Mercedes-Benz car, which was previously subject to a finance agreement with the company. 

Interestingly, Mr Hundy said he could not find any other assets tied to the company - no vehicles, extra bank accounts, or other security interests. 

According to the ASIC records, the only cash the company maintained was in one bank account, which had an overdrawn balance of $845.36.

Mr Hundy, who found the company had become insolvent more than a year before it collapsed, said Ms Morgan had advised its insolvency was 'due to a downturn in the industry and economy'.

The report indicates the company made a net profit of just over $1million in the 2023 financial year, followed by a net profit of $367,639 in 2024 and a net loss of $747,703 in 2025.

A further loss of $22,803 was also incurred for the period July 1, 2025 to its date of liquidation in September.

Meanwhile, the Mail can reveal Ms Morgan is no stranger to the spotlight after appearing on the 2016 season of controversial Channel Seven reality series Seven Year Switch.

The show, which followed the lives of four couples trying to save their marriages by entering a partner-swap social experiment, featured Ms Morgan and her ex Mike Van Nimwegen.

The couple, who share two children, split up soon after the show aired. 

Seven Year Switch was widely seen as Seven's attempt to 'out-MAFS' Nine's Married At First Sight - but it was axed after two seasons, before being revived for a standalone third season titled The Super Switch in 2019. 

Ms Morgan's husband, controversial entrepreneur Matt Cameron, recently made headlines after vowing his family would never return to Australia, citing the tax system, cost of living expenses and developer margins.

'I don't care how many times I have to move. I will never choose Australia again,' said the outspoken property developer.

'Australia isn't the best place to raise a family. And we're never coming back.'

It's understood Ms Morgan's two children live with the couple in their mansion in Canggu, which is complete with three full-time housekeepers, two chefs and security.

It is not clear what assets the liquidated company held, but Mr Hundy said it was unlikely, at this stage, there would be any dividend to creditors.

The Daily Mail contacted Mr Hundy for comment.