David and Victoria Beckham are 'devastated' after their estranged son Brooklyn appeared in an advert that joked about family estrangement, friends of the couple have said.
His sister Harper and grandparents are also said to be 'inconsolable' after Brooklyn took a swipe at his parents in an Instagram post with food delivery firm DoorDash to cash in on the football.
The eldest Beckham son, 27, smirks in a sponsored social media video and says: 'You're probably wondering why I'm watching the FIFA World Cup 2026 from home... It's a long story.'
It has been taken as mocking his parents, with whom he no longer speaks, and it ends with 'more soon', suggesting another similar advert will follow.
The video has sparked a backlash with comments now limited for some Instagram users. One fan told Brooklyn: 'If you hate them so much drop the name and stop profiting from association.'
The Daily Mail can reveal that friends of the Beckhams have been taken aback by the latest shocking move amid their public family feud, which has left the family devastated.
A friend of the Beckhams told Katie Hind: 'To do an advert based on estrangement from family as if it’s a joke when his family is devastated and his sister and grandparents are inconsolable is shocking.
'Especially from someone who claims he wants peace and privacy.'
In Brooklyn's scathing six-page statement denouncing his parents in January, he hit out at 'Brand Beckham' and accused his family of valuing 'public promotion and endorsements above all else'.
He added: 'All we want is peace, privacy and happiness for us and our future family.'
The eldest Beckham son, 27, was seen smirking in sponsored video as he said: 'You're probably wondering why I'm watching the FIFA World Cup 2026 from home... It's a long story'
Friends of David and Victoria Beckham hit back at Brooklyn's 'shocking' sponsored post as the family are left 'inconsolable' by public feud
Brooklyn has been hit with so much backlash from his followers on Instagram who lambasted him for his advert. For some users comments on the post have been limited
However, as his latest clip comes to a close, a message reads: 'It's complicated. More soon,' hinting that there will be more cryptic ads to follow.
Meanwhile, Brooklyn has been hit with a backlash from his followers on Instagram.
While Brooklyn smirked in the advert, the joke didn't appear to land well with fans as they took to the comments section and accused the star of disrespecting his parents.
One wrote: 'You knew what you was doing with this commercial; Am I only the one who finds the irony in him doing this ad?';
'Desperate; This is so disturbing; Cliff hanger,' another commented.
Another fan noticed the intentionally placed items on the table as they added: 'The watch and camera' alongside laughing emojis.
Brooklyn is set to cash in on his deal with DoorDash, despite already having an individual net worth of £7.4million. In the post sponsored by the delivery firm, he seems to relish the opportunity to hit back at his family, with the video containing a number of seemingly hidden messages.
While Brooklyn has been wearing the £250,000 Patek Philippe Nautilus watch gifted to him by his father, who played in three World Cups in 1998, 2002 and 2006, he shakes off this association by pointedly placing a new one on his coffee table.
And there was a stack of unopened letters from home – perhaps a nod to his refusal to make contact with his family.
Only on Friday, his sister Harper, 14, went to his Beverly Hills home to deliver a handwritten note but was crestfallen when she discovered he wasn't home.
Shortly after his sister's appearance at the home Brooklyn shares with his wife Nicola Peltz, 31, their camp accused the Beckhams of 'using Harper as a pawn'.
Friends of David and Victoria have hit back at the 'nasty accusation levelled at an innocent young girl' from their estranged son, 27.
However, representatives for Brooklyn and Nicola insisted the circumstances surrounding the visit raised serious questions.
They told the Daily Mail: '[The fact] that photographers were in place as the letter was hand delivered says it all – this was choreographed for the cameras.'
In response, friends close to Victoria and David have said: 'It is incredibly sad that this horrible accusation is being levelled at an innocent young girl who just desperately misses her brother.
'Nothing needed to be said at all so to invent this nasty accusation is really unnecessary.'
Also seen on the coffee table was a new watch, as he ditched his £220k watch gifted to him by his dad David, and a pile of letters, after Harper's latest attempts to deliver a letter to her brother
Only on Friday, his sister Harper, 14, went to his Beverly Hills home to deliver a handwritten note but was crestfallen when she discovered he wasn't home
They have also claimed that Brooklyn hasn't accepted any contact from Harper or his grandparents since the falling out.
Following Harper's visit, it later emerged that Brooklyn, 27, was not even in California at the time.
Instead, the aspiring chef and media personality shared an Instagram story showing himself out for a run in New York City, making it clear that he was on the opposite side of the country when his younger sister arrived at his front door.
Harper had been in LA, alongside her brothers Romeo, 23, and Cruz, 21, to watch their father be honoured with a star on the Hollywood Walk of Fame.
David's new plaque has taken pride of place at the centre of Hollywood Boulevard, just over five miles from Brooklyn's home.
The former England captain appeared determined to avoid discussing the family fallout during interviews ahead of the ceremony.
Asked what toll months of headlines surrounding the feud had taken on him, he replied: 'To be honest, I'm sorry to stop you there, but that's a private matter. That's the one thing that I don't want to talk about.'
The Beckhams have been embroiled in an increasingly acrimonious dispute with Brooklyn and Nicola for months, with relations said to have deteriorated dramatically after the couple failed to attend David's 50th birthday celebrations in May 2025.
In January, Brooklyn released a scathing six-page statement (below) announcing he had cut ties with his family – declaring he was no longer part of 'Brand Beckham' and insisting his parents and their other children are 'performative'.
Shortly before Christmas last year, Brooklyn blocked his parents on Instagram, while Brooklyn and Nicola's lawyers later wrote to the Beckhams' legal team requesting that all communication be conducted through legal representatives.
The aspiring chef and media personality shared an Instagram story showing himself out for a run in New York City, making it clear that he was on the opposite side of the country when his younger sister arrived at his front door
Cruz and Romeo Beckham have publicly vouched for their beloved sister Harper after their Brother Brooklyn accused the family of 'choreographing' her visit to his house
Romeo showed public support for his sister, 14, as he branded her his 'favourite person ever' and shared a sweet selfie of them together on Instagram
Brooklyn also claimed David and Victoria had controlled him for much of his life, attempted to drive a wedge between him and Nicola and left him embarrassed when his mother danced 'inappropriately' with him during the first dance at his wedding.
Victoria has previously spoken about the challenges of parenting older children while under intense scrutiny.
Speaking about all four of her children, she said: 'Being a parent of young adult children and adult children, gosh, I mean, it's very different from having little children.
'I think that we're trying to do the best we can,' she said, adding that the negative press in recent months had not affected her fashion and beauty empire.
'I think that ultimately people are buying my product because the product is really good. I don't think they're buying my eyeliner just because it's me.'
Cruz and Romeo publicly vouched for their sister on Sunday after Brooklyn accused the family of 'choreographing' her visit to his house.
Romeo showed support for his sister as he branded her his 'favourite person ever' and shared a sweet selfie of them together on Instagram.
He flashed a smile while wearing a Brazil jacket from his own label Intra, cuddled up next to his beloved sibling, who was pulling a playful expression.
Cruz's girlfriend Jackie, 30, also revealed they had spent quality time with his younger sister during their trip stateside after the snub.
The group headed out for a seafood dinner at The Crab Cooker in Newport Beach, before grabbing ice cream cones for dessert.
They also hung out another day on the trip, as they picked up Erewhon smoothies in one sweet selfie of Jackie and Harper together.
She had captioned the selection of snaps: 'LA - OC!! Core memory weekend. We obviously went looking for Summer and Seth.'
Both Cruz and Victoria, 52, shared some love under the post and left a string of red heart emojis underneath.
Brooklyn was last pictured with his family during Christmas 2024, and by May 2025 it was clear a feud had formed after Brooklyn failed to acknowledge either of his parents' birthdays and snubbed David's 50th.
He accused his parents of trying to ruin his relationship with wife Nicola Peltz and said his mother danced 'inappropriately' on him during his 2022 nuptials to the billionaire heiress.
He also claimed that Victoria 'cancelled' plans to make Nicola's gown at the last minute, 'forcing her to urgently find a new dress'.
Brooklyn hit out at his father, as he said he was in the UK to attend David's 50th celebrations, but claimed repeated requests to see him beforehand were ignored and 'when he finally agreed to see me, it was under the condition that Nicola wasn't invited'.
I have been silent for years and made every effort to keep these matters private. Unfortunately, my parents and their team have continued to go to the press, leaving me with no choice but to speak for myself and tell the truth about only some of the lies that have been printed.
I do not want to reconcile with my family. I'm not being controlled, I'm standing up for myself for the first time in my life. For my entire life, my parents have controlled narratives in the press about our family. The performative social media posts, family events and inauthentic relationships have been a fixture of the life I was born into.
Recently, I have seen with my own eyes the lengths that they'll go through to place countless lies in the media, mostly at the expense of innocent people, to preserve their own facade. But I believe the truth always comes out.
My parents have been trying endlessly to ruin my relationship since before my wedding, and it hasn't stopped. My mum cancelled making Nicola's dress in the eleventh hour despite how excited she was to wear her design, forcing her to urgently find a new dress.
Weeks before our big day, my parents repeatedly pressured and attempted to bribe me into signing away the rights to my name, which would have affected me, my wife, and our future children.
They were adamant on me signing before my wedding date because then the terms of the deal would be initiated. My holdout affected the payday, and they have never treated me the same since.
During the wedding planning, my mum went so far as to call me "evil" because Nicola and I chose to include my Nanny Sandra, and Nicola's Naunni at our table, because they both didn't have their husbands. Both of our parents had their own tables equally adjacent to ours.
The night before our wedding, members of my family told me that Nicola was "not blood" and "not family." Since the moment I started standing up for myself with my family, I've received endless attacks from my parents, both privately and publicly, that were sent to the press on their orders.
Even my brothers were sent to attack me on social media, before they ultimately blocked me out of nowhere this last Summer.
My mum hijacked my first dance with my wife, which had been planned weeks in advance to a romantic love song. In front of our 500 wedding guests, Marc Anthony called me to the stage, where in the schedule was planned to be my romantic dance with my wife but instead my mum was waiting to dance with me instead.
She danced very inappropriately on me in front of everyone. I've never felt more uncomfortable or humiliated in my entire life. We wanted to renew our vows so we could create new memories of our wedding day that bring us joy and happiness, not anxiety and embarrassment.
My wife has been consistently disrespected by my family, no matter how hard we've tried to come together as one. My mum has repeatedly invited women from my past into our lives in ways that were clearly intended to make us both uncomfortable.
Despite this, we still travelled to London for my dad's birthday and were rejected for a week as we waited in our hotel room trying to plan quality time with him. He refused all of our attempts, unless it was at his big birthday party with a hundred guests and cameras at every corner.
When he finally agreed to see me, it was under the condition that Nicola wasn't invited. It was a slap in the face. Later, when my family travelled to LA, they refused to see me at all.
My family values public promotion and endorsements above all else. Brand Beckham comes first. Family "love" is decided by how much you post on social media, or how quickly you drop everything to show up and pose for a family photo opp, even if it's at the expense of our professional obligations.
We've gone out of our way for years to show up and support at every fashion show, every party, and every press activity to show 'our perfect family.' But the one time my wife asked for my mum's support to save displaced dogs during the LA fires, my mum refused.
The narrative that my wife controls me is completely backwards. I have been controlled by my parents for most of my life. I grew up with overwhelming anxiety. For the first time in my life, since stepping away from my family, that anxiety has disappeared.
I wake up every morning grateful for the life I chose, and have found peace and relief. My wife and I do not want a life shaped by image, press, or manipulation. All we want peace, privacy and happiness for us and our future family.
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