Paul McCartney has taken a swipe at influencer culture by insisting that 'people who don't seem to be talented are incredibly famous'.
The Beatles legend, 83, has been a fixture of showbiz for six decades, and in that time has seen generations of stars enter and leave the music scene.
Now, in a new interview, Paul has spoken about how he feels the celebrity world has changed, particularly with the rise of social media.
Speaking on The Rest Is Entertainment podcast, the star was asked a listener question by hosts Marina Hyde and Richard Osman about what baffles him the most from the 21st century.
He said: 'I think a lot of this influencer stuff - I just don't really get it, because I'm not that generation.
'But I see it, you can't help it. My wife will be looking at Instagram and showing me something, and then one of those will come on.
Paul McCartney has taken a swipe at influencer culture by insisting that 'people who don't seem to be talented are incredibly famous'
'I think it's funny - and I suppose it always happened - but people who don't seem to be particularly talented are incredibly famous. Billions of hits and views.
'You've got to be careful about talking about that, because it makes you sound very old-fashioned. Which I am.'
Paul then shared how he feels fame has evolved since his rise to success in the 60s, and noted some stars who criticise the attention brought on them.
He said: 'I think the big difference is in yourself. When you're first famous, you love it - because it's what you were trying to achieve.
'So something goes well, people in the street recognise you, and you love it. There was none of this ''oh, people are bothering me'' - that's a modern affliction. We loved it. And you learn to deal with it.'
Given his fame, it's no surprise that Paul is frequently recognised by fans, but he also shared that he often declines offers for photos.
He said: 'As time's gone by, things have changed. Now - phones. So if I meet someone, they're reaching for their phone, and I say: 'I'm sorry, I don't do pictures.' And that is radical these days.
'I told that to Oprah - I'm name-dropping now - and she said: ''You don't do pictures?'' I said: ''No.'' She said: ''Why?'' I said: ''I don't want to.'' It's as simple as that.
The Beatles legend has been a fixture of showbiz for six decades, and in a new interview, spoke about how the celebrity world has changed
Speaking on The Rest Is Entertainment podcast, the star was asked a listener question by hosts Marina Hyde and Richard Osman , about what baffles him the most from the 21st century
'I have a long explanation - I say I don't like to do it because something important to me, something related to your question about innocence and staying normal, would be lost. The minute I start thinking I'm something above myself, I won't like me.
'It's very important for me to just be me. So I say to people: I don't want to do photos. And they say: 'Why?' And I say: 'I'll tell you what...' - and I go into this long explanation about how, down on the south coast of France in Saint-Tropez, there's a man on the beachfront who has a monkey, and you pay to have your photo taken with the monkey. I really do not want to feel like that monkey.
'And when I take a picture with someone, I do feel like him. I'm not me anymore - I'm suddenly something else.'
Last month, the first track from Paul's album, The Boys of Dungeon Lane, was released, called Days We Left Behind and is believed to be fully released in May.
Days We Left Behind was unveiled on BBC Merseyside Radio earlier this month, in what is the Beatles legend's first new music in five years.
It was announced with a new portrait and artwork shot by his photographer daughter Mary McCartney, 56.
The album revisits memories of his home city of Liverpool while also sharing 'early adventures shared with George Harrison and John Lennon long before the world had ever heard of Beatlemania.'
Speaking about the new single, Sir Paul, whose new record is his 18th studio album credited solely to him, said: 'This is very much a memory song for me. The album title, The Boys of Dungeon Lane, comes from a lyric in this track...
'I was thinking just that, about the days I left behind and I do often wonder if I’m just writing about the past but then I think how can you write about anything else?...
'It’s just a lot of memories of Liverpool. It involves a bit in the middle about John and Forthlin Road which is the street I used to live in. Dungeon Lane is near there....
'I used to live in a place called Speke which is quite working class. We didn’t have much at all but it didn’t matter because all the people were great and you didn’t notice you didn’t have much.'
The album has been described as: 'With The Boys of Dungeon Lane, Paul McCartney turns the lens inward, revisiting the formative years that shaped not only his life, but the very foundations of modern popular culture....
'In a career defined by timeless storytelling and unforgettable characters, Paul now tells the most personal story of all, his own. The Boys of Dungeon Lane is his most introspective album to date and takes the listener back to where it all began.'
Additionally, the songs give a nod to his pre-Beatles days with his bandmates: 'These extraordinary new songs find Paul in a candid, vulnerable and deeply reflective mood, writing with rare openness about his childhood in post-war Liverpool...
'The resilience of his parents, and early adventures shared with George Harrison and John Lennon long before the world had ever heard of Beatlemania.
The octogenarian's tight schedule meant that the album was recorded in sessions between legs of global tour dates spanning five years and alternating between LA and Sussex.
The Boys of Dungeon Lane came to fruition five years ago when Paul met producer Andrew Watt for a cup of tea and an exchange of ideas.
Ahead of the latest chapter in his epic music career, last week Sir Paul was seen relaxing in St. Barts with his wife Nancy, 66.
Paul and Nancy got married in 2011 after meeting in 2007 and both have children from previous relationships.
Nancy shares son Arlen with her ex-husband Bruce Blakeman, while Paul has Stella, James, Heather and Mary with late wife Linda McCartney and daughter Beatrice McCartney, 19, with ex-wife Heather Mills, 55.
Paul coupled up with Nancy when the pair were on holiday in Morocco with his brother Mike, and the musician serenaded her on the hotel's piano.
The Beatles star has detailed how they weren't yet officially a couple and were sleeping in separate bedrooms when he made his move.
Paul explained: 'The piano was sitting in the foyer all day long, and because the rain would not stop, I sometimes went and just noodled on the keys.
'I was thinking all sorts of loving thoughts towards Nancy, and while I was at the piano, I could see that the waiters who were clearing up were listening.
'But it was nice and romantic, it was a perfect moment, and I thought to myself, we’re not going to stay in separate rooms tonight.'
Paul previously revealed his signature dance moves were responsible for his lasting romance with his wife.
Writing in his book, The Lyrics, the Beatles star explained how he knew Nancy was a keeper when she matched his energy on the dancefloor.
Listen to the full interview on The Rest Is Entertainment now.