Addressing the camera, the self-described philanthropist, resilience leader and mentor invites her audience to join her latest YouTube podcast.

‘Sometimes life knocks the breath right out of you,’ the woman intones. ‘But what if starting over could become the most powerful chapter of your story?’

Click on to TikTok and there she is again, this time promoting her book – Public Face, Private Loss.

Written from her own experiences of grief, it is described as ‘a compassionate guide to ease loneliness, address the fear of lost memories, navigate emotions, and honour loved ones with insights from my personal journey’.

Meanwhile, over on the 55-year-old’s website, her services as a public speaker are on offer, complete with insights into ‘leadership, personal branding, and overcoming life’s toughest challenges’.

Who, then, is this multifaceted individual, bravely attempting to turn personal adversity into a compelling brand?

Step forward – no pun intended – Hannah Ingram-Moore, the daughter of Captain Sir Tom Moore, who, ahead of his 100th birthday in April 2020, famously raised nearly £39million for NHS charities by completing 100 laps of the family’s garden during the first Covid lockdown.

Hailed around the world for his inspirational determination, when he died the following year, Mrs Ingram-Moore vowed to carry on his good works through a charity called The Captain Tom Foundation. But its legacy was short-lived.

First, there was a row over building work to create a small charity office in the grounds of the family home. Plans morphed into an eyesore £200,000 pool-house complete with spa, changing rooms, toilets and showers and after complaints from neighbours a planning inspector ruled it had to be levelled.

Even more damaging were revelations that Mrs Ingram-Moore and her chartered accountant husband Colin had pocketed cash from a £1.5million book deal – rather than giving it to good causes.

An investigation by the Charity Commission concluded that the pair had benefitted ‘significantly’ through their association with the charity and were guilty of ‘serious and repeated’ instances of misconduct, mismanagement and failures of integrity.

Deals involving the sale of Captain Tom-branded gin and rosé were also criticised and Mrs Ingram-Moore and her husband were disqualified from being charity trustees for ten and eight years respectively.

While Mrs Ingram-Moore has since been attempting to reinvent herself as a lifestyle guru, this week it emerged that she and her husband have put the house that Captain Tom made famous back on the market.

Two years ago, the seven-bedroom Grade II-listed Bedfordshire property failed to attract a buyer after it was put up for sale with a price tag of £2.25million.

But it was re-listed recently with a new agent and an asking price of £1.95million.

Despite the £300,000 reduction, a spokesman for the estate agents handling the sale yesterday told the Daily Mail that it had thus far had ‘no viewings’.

When it was first marketed, mention was made of the property’s links to Captain Tom – prompting some to accuse his daughter of continuing to exploit his name.

In a video tour of the home, a sculpture of the war veteran with his walking frame could be seen in the hallway, while a photograph of him being knighted by the late Queen was displayed in a separate coach house building.

And an owner’s statement on the particulars read: ‘A special memory of our time here is of my father walking 100 laps of the garden to raise a record-breaking sum of almost £40million for NHS charities.’

The current particulars, however, make no mention of the property’s famous late inhabitant.

Indeed, even the site of the now-removed spa building is not included in photographs of the ‘enclosed and secluded grounds’ which run to 3.5 acres.

But while out of sight, the previous shenanigans are not out of the minds of local villagers – whose feelings towards their controversial neighbours are divided.

Jilly Bozdogan, whose home in the village of Marston Moretaine backs on to Mrs Ingram-Moore’s, locked horns with the family over the controversial building works.

‘I used to speak to Hannah but they’re not speaking to me, ever since I was very instrumental in bringing down their spa,’ she said. ‘They are very bitter about it. They are so rude.’

While trying to ‘keep out of their way’, she says she has been made aware of Mrs Ingram-Moore’s new online ventures, which she described as ‘absolutely stupid’.

She added: ‘People keep sending me her TikTok videos and she talks about things as though she is an authority on the subject and clearly she is not!’

As for the prospect of the family moving, she says she believes it will be a hard sell.

‘I know the house is back on the market again for a reduced figure,’ she said. ‘They had tried to rent it out but no one seemed to want it. Some people can’t wait to see the back of them but I don’t think they’ll sell their house, not for that price.’

Another local resident, a pensioner who would only give her name as Marie, added: ‘Hannah and her husband are selling up because they are looking to downsize.

‘I’ve lived here for many years and knew Tom and, bless him, he put our tiny village on the map. What he achieved was wonderful for us here, his family and friends and the whole country.

‘But the family has since become tainted and it has made them unpopular with some.

‘I think for them and for Tom’s memory it would be best if they moved on. But it is a big house, a big price and not suitable for many people.’

Meanwhile, Edmund Coleman, whose terraced house faces the front entrance of the Ingram-Moore’s property, said it was time for everyone else to ‘move on’ from the controversy – as Mrs Ingram-Moore had attempted to do.

It is a point that local dogwalker Greg, who has watched Mrs Ingram-Moore’s TikTok offerings, agrees with. ‘She’s been rapped on the knuckles and has learned a lesson and is now re-inventing herself, so let her get on with it.

‘I think they have some regrets about what happened and they want to move because they want a fresh start to get away from the past controversy.’

Away from the village and according to the latest Companies House figures, the couple’s management consultancy company, the Maytrix Group Limited, lost £123,000 in the year to August 31, 2024, slipping from £5,385 in shareholder funds to minus £117,880. Mrs Ingram-Moore and her husband were owed £59,323.

As for The Captain Tom Foundation, it has been renamed The 1189808 Foundation, a reference to its charity number. Having stopped taking donations, its most recent accounts, for 2024, show gross income of £3,660 and expenditure of £132,000.

Those figures are in stark contrast to the size of the deals carried out in the wake of Captain Tom’s feat.

In 2020, a £1.45million book deal was signed by Mrs Ingram-Moore with Penguin on behalf of a newly established family company, Club Nook Ltd, and Captain Tom. Three books were subsequently published in quick succession.

The Charity Commission subsequently found that the couple rejected the publisher’s offer to give a slice of the book advance to NHS Charities Together, insisting that the money went directly to their company.

The commission said the public ‘would understandably feel misled’ by what had happened.

It is not known how much Penguin ultimately paid to Club Nook but the family told Piers Morgan that they had kept £800,000 from book sales.

Speaking to the BBC, Mrs Ingram-Moore insisted that her father had wanted to ensure the family had a ‘future income’ citing that the pandemic had placed financial pressure on their business.

When contacted by the Daily Mail, Mrs Ingram-Moore declined to comment, instead passing on details for a London-based PR company who did not respond to further inquiries.

But her recent reinvention suggests that, despite continuing criticism, she is far from broken by the ordeal, even if comments on her recent offerings are less than universally positive.

‘Are you trying to be a life coach?’ writes one beneath her YouTube video. ‘You’re totally mental. Get offline, get your head down and in ten years you might not be universally hated.’

As for a review of her book on grief, a one star reviewer simply observed: ‘Disgusting – further attempts to profit from her father’s courage and subsequent death.’

She would doubtless deny such accusations and it’s also hard to see how much profit she is making. Views for Mrs Ingram-Moore’s most recent YouTube videos are in the low hundreds, while her books are anything but bestsellers.

But seemingly undaunted, as she writes on her website, with a final nod to her famous father: ‘Be unwavering in your pursuit of personal achievement and happiness, be bold, authentic and be Moore remarkable.’