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Major bank ING has rolled out a subscription plan oversea...
Burney Wong · 2026-06-17 · via News | Mail Online

Published: | Updated:

Aussies have vowed to boycott a major bank if it rolls out a subscription-based model in the country. 

ING has already launched its new ING Go, ING More, ING Extra and ING Max subscription plans in its retail markets in four countries, with a fifth about to join.

Each of the four tiers includes its own benefits and bundled extras including multiple accounts, free investment trades and FX transfers, better interest, zero ATM fees abroad, airport lounge access, insurance protection and other perks like access to streaming services. 

In the Netherlands, the basic plan costs about $6.58 per month, while the top tier costs $73.85 and includes extra interest, a credit card, lounge access and fast track at airports, travel cover and Disney+. 

However, prices vary in the countries where those plans are active, including Belgium, Poland, Romania and soon, Spain.   

The company announced the news globally on June 10, with the Private Individuals global head Sali Salieski saying the rollout was made based on customer feedback.  

'Following extensive customer research, they told us they want everyday banking to be simpler, designed around their lifestyle and with more flexibility and that is exactly what we are delivering - banking that adapts to life, not the other way around, and plans that bring customers more value from everyday banking,' a spokesman said. 

'We are already seeing strong early interest from customers in the markets where we have launched, which gives us confidence we are addressing a real need. 

A major bank could soon ask Aussies to fork out extra under a new subscription model, with many unhappy with the change (stock image)

'This is another step in how we continue to innovate for customers, and we will keep building on this to find new and better ways to make everyday banking work for them.'

An ING Australia spokesman told Yahoo Finance there is no confirmation the model is coming Down Under. 

'We continue to explore how best to deliver value, including drawing on ING's global experience with subscription models and assessing how they could be applied in Australia,' he said. 

'There are currently no confirmed plans to introduce a subscription offering locally.' 

He said the subscription model would make banking easier for customers. 

'Customer expectations of banks are evolving, with a growing focus on simplicity, transparency and clear value,' the spokesman said.

Daily Mail contacted ING for comment.  

Many Aussies shared their frustration to Reddit, saying they weren't impressed.

ING has already launched its new ING Go, ING More, ING Extra and ING Max subscription plans in its retail markets in four countries, with a fifth about to join (stock image)

'No way, shape, or form would I pay a single dollar for basic banking services in Australia,' one wrote.

'I have an account with ING but I would drop them the moment they want a single dollar from me.' 

'Absolutely not. I will cancel my account the second I read they are implementing this. I'm not paying a subscription to access my money,' a second said. 

'If ING expect me to pay for my joint bank account, I will drop them without a moment's thought. It's easy and I have no loyalty to them whatsoever,' a third said.