Flip on cable news any evening and the largest prime time shows are illustrated not only with network footage, but by clips shot on an iPhone wielded by a glamorous 30-year-old White House aide.

Her desk sits just outside the Oval Office - and her camera is always rolling on President Donald Trump.

Meet Margo Martin, 30, the Texas-born communications guru whose clips of the President have garnered billions of views and millions of dollars worth of earned media. She may be one of the most cost-effective hires in government history.

'If you collectively add every clip she's ever posted on X and Instagram,' says Press Secretary Karoline Leavitt, 'I would imagine it's generated billions of views and millions of dollars in earned media for the president.'

Those staggering numbers do not come from a production team, broadcast deal or advertising budget. They come from a woman armed with an iPhone and the complete trust of Trump. 

A Dallas native who later graduated from Texas Christian University before joining the first Trump administration in 2019 as a press aide, Martin, at the time, was a relative unknown - though she would not stay that way for long. 

Now she is officially a special assistant to the President and his communications advisor. Unofficially, she is what many have dubbed the first 'White House Influencer.'

'We didn't have somebody like this in the first term,' Alex Bruesewitz, who helped design Trump's digital strategy during the 2024 campaign, told the Daily Mail. 'The American people would only see what the news cameras would want to show.'

Martin provides something entirely different - direct-to-consumer videos without an editorial filter or pre-screened chyron. 

'She regularly captures candid moments that speak for themselves,' said digital strategist Alex Lorusso, who first crossed paths with Martin in early 2023. 'These posts constantly go viral for that reason.' 

He added that her style of videos makes the audience feel as if they are 'on the road' with the President. 

Martin's content 'not only goes viral online,' says Leavitt, 'but it also helps us drive mainstream media narratives for the president.' 

Her playbook has been so effective that every administration after Trump will likely be forced to employ her tactics. 

'I like to say that Margo is the first-ever White House influencer, and she will likely pave the way for many similar roles in the future,' Bruesewitz said. 'I anticipate that a Margo type will be in every administration moving forward.' 

Her clips are not only effective in getting out the White House's message. They can be used to prop up the President's preferred candidates in the upcoming midterms, too. 

'Having some of those moments on camera will be great for potential television ads and messaging events. That content will play a big role in the midterms,' Bruesewitz added. 

Her videos - from Trump's 2024 campaign to behind-the-scenes views of presidential trips and the Oval Office - are some of the most iconic visuals in recent political memory. 

From Trump's campaign stop serving hamburgers and fries at a rural Pennsylvania McDonald's, to his high-stakes foreign trips to China and Malaysia, Martin's knack for finding flattering angles of the world's most powerful man has paved the way for how the country and the world view the President. 

'Where's Margo?' Trump is known to ask when he senses a viral moment is afoot. 

He regularly calls her into the Oval office, alongside official White House photographers, to capture content for guests ranging from world leaders to athletes, celebrities and everyday Americans. 

'She has rewritten the rules to utilizing social media platforms to convey messaging,' Republican Congresswoman Anna Paulina Luna said. 'Her effectiveness is because she has the complete trust of everyone who works for the president.'

But Martin does not only have the trust of the President. 

'She and I are like each other's vault,' Leavitt says of her friend Margo. 'We know we can share anything with one another, and it won't go further.' 

That trust comes at a premium in the capital, where the age-old adage goes: 'If you want a friend in Washington, get a dog.' 

Outside of being the 'content queen of the White House,' Martin is also a dear friend to many in Trump's inner circle.

'After our time in the first Trump White House, my first trip out of DC was to Palm Beach to visit Margo in her new role in President Trump’s personal office, because her loyalty never wavered,' White House spokesman Davis Ingle, who worked alongside Martin during Trump's first term, told the Daily Mail. 

'No matter what is going on or how crazy things can get, Margo is someone President Trump can always count on, and so can the people lucky enough to call her a friend.'

'She is wonderful with my children,' Leavitt, a mother of two, said. 'My husband adores her. We go on double dates with my husband.'

Martin has been in a years-long relationship with former professional lacrosse player Brock Sorensen, who was the second overall pick in the 2012 National Lacrosse League draft and is now an advisor to tech giant Palantir. 

The couple met in Palm Beach after Martin moved near Trump's Mar-a-Lago residence following his first term, where she continued working for the Republican. 

The couple just recently celebrated two years together in April with a video montage Martin posted on Instagram. 

Leavitt says she and her husband 'love Brock,' adding that she hopes an engagement ring could soon be in her friend's future.  

Whether or not a ring is coming, the role Martin has carved out looks like a permanent template for future administrations.  

'Those are the behind-the-scenes moments you'll never hear about if you pick up the New York Times or the Washington Post,' Leavitt says. 

'She does a great service to the president, and to all of us, to show who Donald Trump really is as a boss, as a president, but most importantly, as a man.'

The first White House influencer surely won't be the last. But there will only ever be one original, and that's Margo Martin.