It's the digital gold rush that has turned Ireland’s brightest social media stars into high-flying moguls, and the 2026 Rich List proves that ‘likes’ are officially the new currency.
From sprawling mansions in Co Kildare to glitzy designer boutiques on Grafton Street, a new breed of self-made millionaires is rewriting the rules of wealth, trading traditional boardrooms for ring lights and viral TikToks.
Leading the charge is global gaming titan Jacksepticeye, whose jaw-dropping €45 million empire makes even traditional chief executive salaries look like small change. But he isn’t the only one laughing all the way to the bank.
Beauty powerhouse Aimee Connolly has transformed her ‘Sculpted’ brand into a global juggernaut, while the likes of Suzanne Jackson and Pippa O’Connor continue to live the ultimate high life, complete with Lamborghinis, private jets and sun-drenched villas in Portugal.
But it’s not all about the cosmetics icons. This year’s list reveals the staggering rise of the ‘quiet millionaires’, such as the Little Lizard twins from Meath, who have amassed a gaming fortune that would make a Silicon Valley executive blush.
Meanwhile, legacy icons like Rosanna Davison prove that class is permanent, blending old-school glamour with a savvy digital presence that keeps the brand deals rolling in.
Whether it’s the ‘Sophie Murray effect’ causing nationwide sell-outs or the podcasting dominance of Vogue Williams, these influencers are no longer just faces on a screen, they are the new establishment.
We reveal the staggering net worths, the custom-built ‘forever homes’ and the eye-watering car collections of the 50 creators who have conquered the internet and claimed their place among Ireland’s financial elite. Grab your coffee and prepare for a serious case of lifestyle envy, this is how Ireland’s digital elite are spending their millions...
Sean McLoughlin, also known as Jacksepticeye is the top earning Irish influencer
1. Jacksepticeye (Seán McLoughlin)
Net worth: €40-45m
Followers: 50m+
Originally from Co Offaly, Seán McLoughlin is the gold standard for digital success. Having started his career with high-energy gaming commentary, he has evolved into a global business mogul. His wealth is anchored by his YouTube channel (30 million+ subscribers) and his speciality coffee company, Top of the Mornin’ Coffee, which saw a massive retail expansion in early 2026.
He also co-owns the athleisure brand CLOAK with fellow YouTuber Markiplier. Unlike most on this list, his revenue is primarily international, shielding him from local economic shifts. He resides between the UK and Ireland, maintaining a high-tech media studio that rivals traditional TV stations.
2. Aimee Connolly (Sculpted By Aimee)
Net worth: €35m+ (valuation)
Followers: 450k+
Aimee is arguably the most successful ‘influencer-to-CEO’ in Irish history. Her brand, Sculpted By Aimee, reported record-breaking revenues of €32.6 million in recent filings. She has moved beyond social media tutorials into a global corporate operation with flagship stores on Grafton Street and a massive presence in the UK and Middle East.
In 2025, she was named Image PwC Businesswoman of the Year. Her wealth is tied to her nearly 100 per cent ownership of a company that continues to see 30-50 per cent year-on-year growth.
3. Brendan McDowell (BPerfect Cosmetics)
Net worth: €25-30m
Followers: 1.2m+
The Belfast-born entrepreneur behind BPerfect Cosmetics is a master of the ‘collab economy’. By partnering with the biggest names in social media to launch exclusive product lines, he has built a retail juggernaut with mega-stores
globally. His turnover is nearing the €30 million mark, and he is known for a lavish lifestyle that includes a private jet for global product launches and a collection of high-spec supercars.
Suzanne Jackson has built a multi-million euro cosmetic empire
4. Suzanne Jackson (SOSU Cosmetics)
Net worth: €15m+
Followers: 650k+
The pioneer of the Irish blogger era. Suzanne’s SOSU and Dripping Gold brands are staples in every Irish pharmacy. Though she has stepped back from the chief executive role to focus on creative direction, she remains the majority shareholder of an empire valued at well over €15 million. She recently expanded into ‘Bahama Skin’ to capture the Gen Z market. She owns a property in Skerries and a luxury villa in Portugal.
5. Pippa O’Connor (POCO Beauty)
Net worth: €12m
Followers: 430k+
Pippa transitioned from a modeling career to a lifestyle mogul with her POCO brand. Starting with denim, she has pivoted successfully into POCO Beauty, which is now a flagship brand in Brown Thomas. Her wealth is bolstered by her high-end lifestyle collaborations and her status as a ‘blue chip’ brand ambassador for premium Irish companies. She lives in a multi-million euro custom-renovated mansion on the exclusive K Club estate.
6. The Little Lizard Twins (Ryan and Scott Fitzsimons)
Net worth: €8-10m
Followers: 4.5m+
The self-styled ‘quiet millionaires’ of the list, these Co Meath twins built a massive digital IP empire through Minecraft and Fortnite videos. Their company, Little Lizard Ltd, has paid them over €7.8 million in dividends and salary over the last few years. While they keep a low public profile compared to beauty influencers, their liquid wealth and accumulated profits are among the highest in the country for creators under 40.
7. Allie Sherlock
Net worth: €9m
Followers: 13m+
A global music sensation who started busking on Grafton Street, she now has 6.3 million YouTube subscribers and a massive TikTok presence, generating significant revenue from digital streaming and YouTube AdSense. She has signed a major US record deal and has a global audience that rivals major pop stars.
8. Jennifer Rock (The Skin Nerd)
Net worth: €8m
Followers: 250k+
Known as The Skin Nerd, Jennifer turned her skincare expertise into a massive educational platform and a product line, Skingredients, which is a market leader. Her business is built on high-margin consultations and a fiercely loyal community.
Vogue Williams has a number of lucrative brand deals and podcasts
9. Vogue Williams
Net worth: €7m
Followers: 1.5m+
Vogue is a media powerhouse who dominates the podcasting charts and has amassed a serious amount of cash from her plethora of reality show appearances. Her wealth comes from media contracts, global tour revenue and her tanning brand, Bare By Vogue. She owns a €2.8 million home in Howth and significant UK property.
10. Maura Higgins
Net worth: €6m
Followers: 4m+
The ultimate Love Island export. Maura has leveraged her fame into high-value US TV contracts (The Traitors US) and modelling deals with global brands like Ann Summers and Bellami. She commands some of the highest appearance fees in the industry.
11. Rosanna Davison
Net worth: €1-€3m
Followers: 360k+
Former Miss World, nutritionist, and author. Rosanna is a staple of Irish high-society influence.
She recently completed a multi-million euro renovation of her ‘forever home’ in south county Dublin. While she has significant legacy wealth through her father, Chris de Burgh, her influencer income is driven by long-term, high-prestige brand partnerships and book deals.
THE RETAIL TITANS AND CONTENT KINGS
12. Lisa McGowan (Lisa’s Lust List)
Net worth: €5m+
Followers: 320k+
A phenomenon in the Irish fashion world, Tullamore-based Lisa McGowan dominates the ‘silver influencer’ demographic. In late 2025 and early 2026, her brand Lisa & Co expanded from simple collaborations into a full-scale private label empire, encompassing premium knitwear, fragrances and skincare.
Her ‘Lisa’s Lust List’ live events are legendary for selling out in minutes, and her company filings consistently show multi-million euro profits, often outperforming younger creators due to her audience’s high disposable income. She has a large luxury residence in Co Offaly and a high-end Audi partnership.
13. Rosie Connolly (4th ARQ)
Net worth: €5m
Followers: 380k+
Rosie Connolly is one of Ireland’s most enduring fashion influencers. In 2020, she co-founded 4th ARQ with her husband, Paul Quinn. By 2026, the brand has become a streetwear staple across Ireland and the UK, moving from a digital-only model to high-profile pop-ups in Dundrum and Arnotts. Her wealth is a combination of massive brand equity in her clothing line and high-value long-term partnerships with luxury beauty brands. She has a premium Dublin residence and a custom-designed Range Rover.
14. Keilidh Cashell (KASH Beauty)
Net worth: €4.5m
Followers: 3.6m (2m+ on TikTok)
Monaghan’s Keilidh Cashell is a global beauty icon. After years as a leading make-up artist, she launched KASH Beauty, which now commands significant shelf space in major retailers like Boots and Brown Thomas. In 2025/2026, her brand’s expansion into the US market via digital platforms solidified her millionaire status. She is frequently cited as the most-followed beauty creator in Ireland, with a dedicated ‘Kash Kult’ following, and state-of-the-art content studios in Dublin.
15. Lisa Jordan (LUNA by Lisa)
Net worth: €4m
Followers: 280k+
Cork’s biggest digital export, Lisa Jordan has turned her ‘glam mum’ persona into a cosmetics empire. Her brand, LUNA by Lisa, is a leader in affordable luxury hair and make-up products. She is known for her high transparency with followers, often documenting the building of her business and her dream home in an exclusive gated enclave in one of Cork’s wealthiest suburbs.
Her brand is a consistent top performer in the Irish pharmacy sector, and she has a custom-built luxury home in Cork and a flagship brand partnership.
16. Tadhg Fleming
Net worth: €3m
Followers: 3.5m+
Kerry-born Tadhg Fleming is the face of Irish family entertainment. Since his viral ‘bat in the kitchen’ video, he has built a massive platform based on wholesome, high-energy comedy. In 2026, he remains one of the highest-paid creators for national Government campaigns and family-oriented brands like Disney and Sky.
His wealth comes from consistent, high-volume brand deals and TV appearances, and he has a substantial family estate in Co Kerry.
17. Rozanna Purcell (The Hike Life)
Net worth: €2.5m
Followers: 580k+
Rozanna has successfully pivoted from Miss Universe Ireland to the nation’s leading wellness and hiking authority. Her Hike Life brand includes best-selling books, a dedicated apparel line and community events that
draw thousands. Her multiple best-selling cookbooks and high-tier outdoor brand partnerships like Columbia and Land Rover have built a stable, diversified fortune, and she has a premium outdoor-spec SUV and a renovated Dublin home.
18. Eoin Reardon (PintofPlane)
Net worth: €2m
Followers: 5.5m+ (3.4m TikTok/1.7m YouTube)
Cork’s traditional woodworker sensation. Eoin is a global ‘craft-fluencer’ whose viral restoration videos have earned him a massive US audience. His wealth is unique, driven by massive YouTube and TikTok AdSense revenue (billions of views) and high-value global tool and craft brand sponsorships.
In 2026, he is one of the top earners in the ‘niche craft’ category globally, and boasts a fully equipped traditional workshop and extensive heritage tool collection.
19. Sonia Deasy (Pestle & Mortar)
Net worth: €2m
Followers: 120k+
Founder of Pestle & Mortar, a luxury skincare brand born in Kildare. Sonia’s business is a global success story, stocked in high-end stores from New York to Dubai. While her social following is modest compared to gamers, her wealth is concentrated in the multi- million euro valuation of her unfunded, highly profitable company.
She also has an architectural masterpiece home in Naas, Co Kildare.
20. Niamh Ryan and Charlene Flanagan (Ella & Jo)
Net worth: €2m (combined)
Followers: 150k+
These founders have built Ella & Jo into Ireland’s fastest- growing skincare brand. Their focus on multi-functional products for busy women has led to massive retail expansion. Their wealth is driven by product sales and their status as the ‘go-to’ skincare experts for Irish national TV and print media.
They have a growing west of Ireland HQ and high-spec distribution centres.
21. Pamela Laird (Moxi Loves)
Net worth: €1.8m
Followers: 60k+
Apprentice UK finalist and beauty expert, Pamela’s brand Moxi Loves specialises in beauty ‘hacks’ and has secured massive retail distribution across the UK and Ireland. She is a powerhouse in the ‘B2B’ influencer space, consulting for major brands while growing her own retail empire.
She drives a high-spec SUV and has investment property in Dublin.
Louise Cooney and Niamh Cullen both make our top 50
22. Louise Cooney (CLOO Active)
Net worth: €1.5m
Followers: 230k+
Louise is a leading lifestyle creator whose brand CLOO Active has become a staple for athleisure in Ireland. Her wealth comes from a combination of activewear sales, a successful drinks brand collaboration (67 Lifestyle), and high-end fashion partnerships with brands like H&M and Armani.
She has a luxury apartment in Dublin and frequent high-end travel assets.
23. Siobhan O’Hagan (OH Fitness)
Net worth: €1.5m
Followers: 165k+
A pioneer in the digital fitness space. Siobhan runs OH Fitness, a high-margin online coaching business. As a ‘digital nomad’, her wealth is tied to her low-overhead business model and massive subscription base.
She also hosts the Life Lessons podcast, which adds to her media revenue, and has global property investments and a high-end lifestyle between Dublin and international hubs.
24. Sinead Hegarty (The Brave Way)
Net worth: €1.2m
Followers: 210k+
Sinead has built a massive business around mindset and relationships. Her platform, The Brave Way, offers courses, books and meditations that have a cult-like following.
Her revenue is largely subscription-based, providing highly stable monthly income, which has contributed to an international property portfolio and a ‘forever home’ in Derry.
25. Niamh Cullen (Monday Club)
Net worth: €1.1m
Followers: 160k+
A high-energy fitness and wellness creator. Niamh’s Monday Club events and brand collaborations (especially in footwear and apparel) have made her a mainstay of the Irish wellness scene.
She is a primary choice for high-energy brand launches, and boasts a recently-purchased property in Dublin and a number of new investments in the wellness space.
THE ENGAGEMENT ELITE AND NICHE CONTENT MAKERS
26. AnnaLivia Hynds
Net worth: €1m
Followers: 350k+
The fastest-rising star in the North of Ireland, AnnaLivia became a household name through her unfiltered, relatable TikToks about young motherhood and daily life in Armagh. In 2025/26, she proved her commercial sell-out power with a record-breaking BPerfect collaboration that reportedly generated six-figure revenues in a single weekend.
Her wealth is rapidly accumulating through high-volume brand partnerships and her burgeoning lifestyle brand, ALMG.
27. Sophie Murray
Net worth: €1m
Followers: 320k+
Sophie is the architect of the ‘Sophie Murray effect’, a phenomenon whereby any item she features sells out instantly. Focusing on high-end fashion and luxury girl aesthetics, she has secured herself as a premium partner for brands like Charlotte Tilbury and Dyson. Her income is bolstered by her successful podcast, The Girls Bathroom, style advice and elite-tier editorial modelling contracts.
28. Charleen Murphy
Net worth: €1m
Followers: 240k+
As one half of the Hold My Drink podcast duo, Charleen (left) has leveraged her media presence into a diversified portfolio. She is a favorite for Gen Z fashion giants like PrettyLittle
Thing and often headlines major brand launches in Dublin and London. Her wealth stems from high podcast ad rates, live show tours and consistent high-engagement digital campaigns.
29. Ellie Kelly
Net worth: €1m
Followers: 300k+
A veteran of the Irish beauty scene, Ellie Kelly has maintained top-tier status for years. Her wealth is anchored by long-standing, lucrative deals with beauty retailers and her co-hosting duties on the Hold My Drink podcast. She is known for her high-production fashion content and has successfully moved into the TV presenting space in 2026.
30. Miriam Mullins
Net worth: €950k
Followers: 2.2M+
Cork-based Miriam is one of Ireland’s most prolific content creators. With over 2 million TikTok followers, she is a primary choice for national Irish campaigns, including Government and tourism. Her wealth comes from high-frequency brand deals with global names like Disney and her transition into more traditional media, including radio and television roles.
31. Terrie McEvoy
Net worth: €900k
Followers: 280k+
Terrie has built a stable fortune through her tanning brand, Bahama Body, and her travel-focused lifestyle content. Since becoming a mother, she has also become a leading voice in the premium parenting niche, securing high-value long-term contracts with nursery and family brands. Her wealth is supported by diverse investments in the beauty and hospitality sectors.
32. Greg O’Shea
Net worth: €900k
Followers: 850k+
The Love Island winner who chose sport over fast-fashion fame. Greg has built a lucrative career as a broadcaster and founder of the fitness app Bettr With Greg.
His income is a blend of high-level media contracts with RTÉ, brand ambassadorships with sports giants and a growing subscription-based revenue stream from his fitness platform.
33. Dominique Nugent
Net worth: €850k
Followers: 145k+
Ireland’s premier bridal and fashion influencer, Dominique is the blue-chip choice for the wedding industry, commanding high fees for bridal collaborations and fashion edits. Her wealth is built on a decade of trust with a high-spending female audience and several highly successful capsule collections with Irish boutiques.
34. Lauren Whelan
Net worth: €800k
Followers: 1.5m+
A TikTok native from Carlow, Lauren represents the next generation of Irish creators. Her massive reach among Gen Z has made her an essential partner for global tech and beauty brands looking to tap into the Irish market. Her revenue is driven by high-volume, short-form content deals and recurring affiliate marketing income.
35. Aideen Kate
Net worth: €800k
Followers: 170k+
Aideen Kate successfully transitioned from a top-tier make-up artist to the founder of True Beauty. Her brand has seen rapid growth in 2025/26, securing shelf space in major national pharmacies. Her wealth is increasingly tied to the valuation and retail success of her own product lines rather than just service-based income.
36. James Kavanagh
Net worth: €750k
Followers: 160k+
James is a food entrepreneur, TV host and author. Alongside his partner William, he runs Currabinny, a successful food brand. His wealth is supported by frequent TV appearances, high-end food styling contracts and a stylish Kilkenny home that serves as a backdrop for premium lifestyle partnerships.
37. Michelle Regazzoli Stone (Mrs Glam)
Net worth: €750k
Followers: 180k+
Known as the make-up artist to the stars, Michelle turned her expertise into the Mrs Glam brand. Her wealth is driven by a massive following in the professional make-up community and a highly profitable partnership with BPerfect Cosmetics. She is a leading figure in the ‘pro-beauty’ retail space.
38. Sinead O’Brien (Vacious)
Net worth: €700k
Followers: 115k+
Sinead built the Vacious brand on the foundation of inclusivity. Her shapewear and fashion lines have struck a major chord with Irish women, leading to a multi-million euro turnover. Her wealth is anchored in her role as a self-made fashion designer and community leader for body positivity.
39. Tara Anderson
Net worth: €700k
Followers: 160k+
A bridal beauty veteran,Tara Anderson is the founder of Wondercru. Her wealth stems from a high-end bridal clientele and her transition into lifestyle product design.
She is known for quiet luxury and maintains long-standing relationships with premium jewellery and fashion brands.
40. Mark Rogers
Net worth: €650k
Followers: 60k+
Mark is Ireland’s leading beauty guru for television. His wealth comes from a combination of high-level PR consulting for global beauty brands and his regular appearances as a beauty expert on national TV.
He is considered one of the most knowledgeable and bankable male influencers in the beauty space.
41. Bonnie Ryan
Net worth: €600k
Followers: 100k+
Focusing on ‘clean girl’ aesthetics and high-end beauty, Bonnie has built a sophisticated digital brand. Her wealth is driven by high-engagement tutorials and premium brand partnerships. In 2026, she remains a fixture in the luxury beauty and lifestyle niche, often representing international brands in Ireland.
42. Grace Mongey (Faces by Grace)
Net worth: €600k
Followers: 175k+
As one of Ireland’s original bloggers, Grace has legacy status. While her following has stabilised, her wealth is rooted in long-standing, multi-year contracts with family and household brands.
She is a pioneer of the Irish influencer economy and continues to generate stable revenue through lifestyle content.
43. Olivia Geary
Net worth: €550k
Followers: 110k+
The breakout high-fashion star of the mid-2020s. Olivia’s wealth is tied to her editorial appeal and her partnerships with international luxury fashion houses. Her content is cinema-grade, making her a top choice for high-end digital storytelling and international luxury campaigns.
44. Madison Cawley
Net worth: €500k
Followers: 140k+
Madison specialises in aspirational travel. Her wealth is driven by high-value partnerships with five-star hotel groups and luxury airlines. She is the face of modern Irish travel influence, documenting a life of global exploration and high-end wellness for an engaged, luxury- focused audience.
45. Katja Mia
Net worth: €500k
Followers: 85k+
A rising media star, Katja Mia has moved seamlessly from modeling to TV presenting. Her wealth is anchored by high-value broadcasting contracts and commercial modelling deals. She is widely considered one of the most promising young media personalities in Ireland for 2026.
46. Paddy McGurgan
Net worth: €500k
Followers: 50k+
Paddy is a giant in the professional make-up industry. He owns multiple Make Up Pro stores and a highly successful academy. While his social following is smaller than lifestyle creators, his wealth is built on solid retail foundations and a pro-level empire that supplies the industry.
47. James Patrice
Net worth: €450k
Followers: 160k+
Ireland’s favorite comedy creator. James’s wealth comes from high-production sketches, regular TV appearances, and a thriving career in panto and live entertainment. He is a staple of media, blending comedy with high-value brand ambassadorships.
48. Sean Hammond
Net worth: €400k
Followers: 130k+
Sean Hammond is a luxury travel specialist. His wealth is derived from cinematic content creation for tourism boards and high-net-worth hotel chains. He occupies a highly profitable niche, providing professional- grade assets to international hospitality brands.
49. Alexandra Claudia
Net worth: €400k
Followers: 115k+
Alexandra specialises in tech beauty, using professional- grade lighting and software to create hyper-detailed beauty content. Her wealth is driven by global software partnerships and high-tier international beauty deals.
50. Niamh O’Sullivan
Net worth: €350k
Followers: 140k+
Closing out the list, Niamh is known for her curated, aesthetic- focused lifestyle content. Her wealth is built on premium brand partnerships in the travel, interior and fashion sectors. She represents the ‘modern aesthetic’ influencer, where high-quality production meets community engagement.
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