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City AM

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Ministers speed up crackdown on Shein and Temu - by six m...
Felix Armstrong · 2026-06-23 · via City AM

 |  Updated: 

Shein clothing display showcasing latest fashion trends in a modern retail setting
Retailers say the government's reforms will not come soon enough

Retailers have criticised the government for failing to move fast enough on closing a tax loophole that they say favours fast-fashion importers like Shein and Temu.

High street businesses had been urging the government to bring forward its planned end to the “de minimis” regime, which exempts imports worth less than £135 from paying tax.

Leading retailers – including Primark, M&S and Next – had warned that this loophole gives e-commerce giants like Temu and Shein an upper hand and opens the door to unsafe imports. 

On Tuesday, the government announced that it will end the loophole on low value imports (LVIs) in October 2028, just six months earlier than previously planned.

New deadline ‘not soon enough’

Labour said that this change shows that it has “listened” to industry figures and is taking action to “back the high street”. 

Dan Tomlinson, exchequer secretary to the Treasury, said that the closure of the loophole ahead of schedule “tackles the unfair competition and dodgy businesses that are doing real damage to our high streets”. 

But retailers have said that they are in urgent need of this reform and are frustrated by the government’s decision to speed up its reforms by only half a year.

The British Retail Consortium (BRC), which represents the UK’s retailers, said that high street firms “cannot afford to compete on an unfair playing field” for any longer.

Helen Dickinson, the trade body’s chief executive, said: “While the government has rightly recognised that a three year timeline for implementing low-value import reforms is too long, bringing it forward by just six months does not go far enough.”

The BRC said it would lobby the government to bring an end to this loophole before October 2028. 

‘We need action now’

Earlier this week, Primark and Monsoon Accessorize told City AM that they fear the UK will become a “dumping ground” for low-value imports from fast-growing e-commerce operators like Shein and Temu.

They warned that British retailers will face a fresh wave of competition from these companies once the EU clamps down on LVIs at the start of July. 

“The problem is going to get worse. We are all aligned on what needs to happen, we just need action now,” Monsoon Accessorize chief executive Nick Stowe said.

The government also said on Tuesday that it will review how VAT is collected from e-commerce companies following reports that these firms are dodging tax. 

Ministers said that money raised from this tax clampdown would be funnelled into improvements of the business rates system, which high street businesses have said needs urgent reform.

“Measures to reduce this burden will support investment, protect jobs on the high street and be strongly welcomed by the industry,” the BRC said.