The air getting colder, and your grandma making a fuss about the Thanksgiving turkey, taking a few days off…can the end-of-November holiday season get any better?
It can—if you get the deals that come with it. Whether it be in stores or online, millions of shoppers decide to make the most of the Cyber Monday discount campaigns. Black Friday used to be king, but Cyber Monday now dominates with record-breaking spending.
Cyber Monday 2024 shattered all previous records with $13.3 billion in spending, according to Adobe Analytics. This represents a 7.3% increase from 2023’s $12.4 billion, continuing a decade-long upward trajectory.
To put this in perspective: Cyber Monday has grown from just $484 million in 2006 to $13.3 billion in 2024—a 2,850% increase in 18 years. Analysts project 2025 will reach $14.2 billion, maintaining growth momentum.
Chart 1: Cyber Monday Spending Growth – Record Highs 2006-2025 (with projections)
Average spending per person on Cyber Monday 2024 was $206.52, calculated from $13.3 billion divided by 72.3 million shoppers. During the entire holiday season (Nov 1 – Dec 31), the average drops slightly to $890.40 per person when factoring in all shopping days.
Peak hour spending (8-10 PM Eastern) showed the most concentrated activity: consumers spent $15.8 million per minute—meaning if you spent one minute shopping during peak hours, roughly $15.8 million of the total $13.3 billion was being spent simultaneously.
Chart 2: Average Spending Per Shopper – Peak vs Average Hours
Cyber Monday deals officially run for 24 hours (midnight Monday to midnight Tuesday), but the reality is more flexible. Major retailers now extend “Cyber Week” deals through the full week—sometimes through the following weekend.
In 2024, early deals began Sunday evening, with peak discounts running throughout Monday. Amazon and Walmart continued deals through Wednesday and beyond. Adobe noted that retailers are now using extended deal windows as a “last call” strategy—with deals continuing through December at reduced discount levels (e.g., computers 18% off, toys 18% off, electronics 17% off through end of month).
Pro tip: Check retailer websites Monday evening to see which deals extend further into the week.
Discounts vary significantly by product category. Electronics saw the deepest cuts at 30.1% off, while other categories offered more modest reductions. Here’s the complete 2024 breakdown:
For 2025, analysts project electronics discounts will reach 28% and apparel 25%. Note: Unlike previous years, discounts have been slightly smaller due to better inventory management and stronger demand.
Chart 3: Average Discounts by Category – 2024 Data
For the first time in recent years, Cyber Monday decisively outperformed Black Friday in 2024. Here’s the breakdown:
Cyber Monday beat Black Friday by 22.2%—a significant shift from historical patterns where Black Friday drove more in-store traffic. The key reason: 80% of Cyber Monday shoppers make digital purchases vs. only 57% for Black Friday.
Chart 4: Black Friday vs Cyber Monday 2024 – Sales Comparison
Toys were the clear winner on Cyber Monday 2024, with online sales jumping 680% compared to an average October day. Here are the top-selling categories and items:
Top specific products: PlayStation 5, Xbox Series X, Nintendo Switch OLED, Meta Quest, computers & laptops, digital cameras, Bluetooth speakers, smart watches, gift cards, and electric scooters.
Mobile shopping exploded on Cyber Monday 2024. Here are the key tech trends:
AI Impact: 70% of consumers who used generative AI for shopping reported a better shopping experience. This marks a major shift in how people research and purchase items during peak shopping days.
Chart 5: Mobile vs Desktop Shopping – 2024 Traffic & Sales Split
Chart 6: Cyber Monday History – From $484M (2006) to $13.3B (2024)
Average annual growth: 8.3% from 2019-2024. This consistent growth demonstrates Cyber Monday’s solidified place as the biggest online shopping day of the year.
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