We’re lagging the official announcement by a fair margin, but that won’t hold back our official word of congratulations for Jaded Pixel as they’ve launched Shopify. It’s instant-on stores that don’t smell like a candy bar left in your pocket in the mid-90’ies. Complete with its own templating engine, Shopify makes it silly easy to create great looking stores that doesn’t just follow a cookie-cutter format.

In Rails circles, Jaded Pixel is mostly known as the company starring Rails Core developer Tobias Lütke. The team has already been sharing a great many extractions from the work of Shopify. So if you’ve played with the template engine Liquid or installed the forum-system Opinion, you’ve been touched by Shopify (now isn’t that heart warming!).

Once again, major props to Tobi and crew for finally delivering on this massive undertaking.