We reconvened the Perseus Engagement & Communications Advisory Group, co-chaired by Icebreaker One and Tide.

Meeting Aims:

1. Identify how comms and engagement work can position Perseus as essential to members
2. Identify milestones and comms moments in H2

Summary:

• It was agreed that:
  • IB1 should review member communications with a view to providing more regular, digestible, value-oriented summaries for members.
  • The group should better package engagement value for members, including parliamentary events, reports, and roundtables, so value is not framed only through technical progress.
  • The group should explore convening members to discuss how they maintain internal engagement and what support helps them make the case for Perseus internally.
• It was noted that:
  • The internal case for sustainability initiatives has become harder over the past 3–4 years, with executives sometimes finding reasons not to engage.
  • Members need to see short-term value from Perseus, such as visibility, knowledge, and connection, rather than only a long-term proposition.
  • The value case for Perseus needs to be calibrated to each member organisation’s priorities, which differ across firms.
• It was discussed that:
  • Perseus should position itself as business-critical and “must-have” for members.
  • There is a need for Perseus to equip members to sell the proposition internally with evidence of immediate value and organisation-specific messaging.
  • Perseus could seek to build more external prestige. Co-branding with members’ research, events, and outputs might help.
  • Perseus-convened roundtables with micro-businesses were a practical benefit for many members.

Next meeting: Thursday 8th October 2026 10:00-10:40 BST

Formal records, including attendees, are maintained by the secretariat. 

These are confidential to the Advisory Group Members.