We reconvened the Perseus Engagement & Communications Advisory Group, co-chaired by Icebreaker One and Tide.
Date: 28 May 2026 10:00-10:45 BST
Location: online
Co-Chairs: Laura Townshend, (IB1); Zarina Banu, (Tide)
Secretariat: IB1
Meeting Aims:
- Discuss proposed SG member communication support
- Gather AG4 advice and feedback on how to communicate the Perseus legal contract to members
It was agreed that:
- IB1 will revise the legal scheme structure slides to reflect the feedback from the group on the communications framing for the Perseus legal contract discussion.
- The revised version of the deck will be shared as an update at the next meeting rather than returning to this group for further review.
- The July meeting should be moved later in the month, extended to one hour, and positioned as a pre-summer wrap-up, with no meeting to be held in August.
It was noted that:
- Progress had been made in refining the approach to SG member engagement, including a shift from a one-size-fits-all approach to a more bespoke model of support for target organisations.
- The priority SG member targets remain the Federation of Small Businesses, British Chambers of Commerce, and Institute of Directors, reflecting their broad reach across UK business audiences.
- The legal contract communications material is intended to support more than one audience, including legal teams and wider senior or operational stakeholders within member organizations.
- The current visual presentation of the legal contract content appeared process-heavy and may be difficult for non-technical audiences to navigate.
It was discussed that:
- Efforts to mobilise SG members to use their voice to endorse and credentialise Perseus were underway, including the intention to produce tailored one-page briefs and build stronger relationships with communications teams over the summer.
- While legal review is an important part of the process, the broader value proposition for organisations lies in the opportunity to influence rules, implementation, and future scheme development.
- Communications materials should lead more clearly with the “why” and intended outcome, with clearer explanation of component parts and less reliance on process-led diagrams.
- Whether communications could be strengthened through references to existing precedents such as open banking, smart data schemes, and wider government direction of travel.
Next meeting: Thursday July 9th 2026 10:00-11:00 BST
Formal records, including attendees, are maintained by the secretariat.
These are confidential to the Advisory Group Members.