We reconvened the Perseus Engagement & Communications Advisory Group, co-chaired by Icebreaker One and Tide.
Date: 26 March 2026 10:00-10:45 GMT
Location: online
Co-Chairs: Laura Townshend, (IB1); Zarina Banu, (Tide)
Secretariat: IB1
Meeting Aims:
- Update on case studies
- Discuss upcoming actions
- Review Vision statement
It was agreed that:
- British Chambers of Commerce, FSB and IOD should be prioritised as strategic targets to help amplify comms due to their credibility, authority and member reach
- The updated Perseus’ vision and mission statement should be approved
It was noted that:
- Innovate Finance’s Global Summit is in April and panel opportunities on sustainable energy featuring Perseus maybe available
- London Climate Action Week takes place in June and IB1 has a cross-sector meetup planned
- One of the members has two potential SME contacts who might be able to contribute, both PR-ready having presented at the Houses of Parliament
It was discussed that:
- The geopolitical context presents a timely opportunity to amplify Perseus messaging, particularly around energy sovereignty, the government’s consideration of decoupling gas/electric price caps, and the cost of living crisis
- Small businesses are being significantly impacted by energy costs, national insurance increases, minimum wage changes and inflation, making Perseus a relevant operational efficiency solution
- In order to achieve amplification, there is a need to identify the right internal spokespeople within steering group member organisations, not just the steering group representatives themselves
Next meeting: Thursday 28 May 2026 10:00-10:45 BST
Formal records, including attendees, are maintained by the secretariat.
These are confidential to the Advisory Group Members.