We reconvened the Perseus Engagement & Communications Advisory Group, co-chaired by Icebreaker One and Tide.
Date: 5 February 2026 10:00-10:45 GMT
Location: online
Co-Chairs: Laura Townshend, (IB1); Zarina Banu, (Tide)
Secretariat: IB1
Meeting Aims:
- Understand the Perseus 2026 Roadmap
- Feedback from the AGM
- Sign off a 2026 comms plan
Summary:
It was agreed that:
- 2026 comms will pivot more strongly to detailed, high‑quality case studies as a central tool to build trust and drive membership, rather than relying primarily on generic messaging or high‑level testimonials.
- The co-chair will share existing best‑practice case‑study and member‑spotlight formats she has developed (at Tide) with the IB1 team to inform Perseus templates.
It was noted that:
- The Perseus AGM was positively received
- The core comms outcomes for 2026 remain: Building trust and confidence in Perseus and making a consistent, compelling case for new and renewed memberships
- The communications plan for 2026 was presented and agreed
- High‑quality, detailed case studies are better suited than broad messaging to demonstrate ease of integration, tangible benefits, and business value.
It was discussed that:
- Perseus’ vision and mission will evolve in 2026, with suggestion by one member that this ought to be amended to also highlight benefits
- New case‑study formats could include a multi‑part journey following one CAP across the year
- Physical/in‑person or live formats (e.g. roundtables, workshops) can generate richer engagement and large amounts of reusable digital content
Next meeting: Thursday 26 March 2026 10:00-10:45 GMT
Formal records, including attendees, are maintained by the secretariat.
These are confidential to the Advisory Group Members.