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PRESS RELEASE March 14, 2023
CUPERTINO, CALIFORNIA  Apple today launched Shop with a Specialist over Video, a new live shopping experience on apple.com for customers in the U.S. Shop with a Specialist over Video connects customers looking to purchase iPhone with a retail team member via a safe and secure, one-way video shopping session. With this new service, customers can browse the latest models, explore new features, and learn about Apple Trade In offers, carrier deals, switching to iOS, and various financing options.

Enhancing the Shopping Experience for Customers

Shop the Latest iPhone 14 Lineup with a Specialist over Video

The beautifully designed and durable iPhone 14 and iPhone 14 Plus, available today in an all-new yellow, feature an impressive dual-camera system, the powerful A15 Bionic chip, and all-day battery life, with iPhone 14 Plus offering the longest battery life of any iPhone ever. Both models also offer groundbreaking safety capabilities such as Crash Detection and Emergency SOS via satellite,1 allowing users to get the help they need even when no cellular or Wi-Fi service is available. iPhone 14 and iPhone 14 Plus are available in midnight, starlight, (PRODUCT)RED, blue, purple, and the new yellow for $799 and $899. Customers in the U.S. can get up to $600 in credit toward iPhone 14 when they trade in iPhone 11 or later2 from apple.com/store using Shop with a Specialist over Video, in the Apple Store app, and at Apple Store locations.

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  1. Emergency SOS via satellite and Find My via satellite are currently available in Canada, France, Germany, Ireland, the U.K., and the U.S., and will be available in Austria, Belgium, Italy, Luxembourg, the Netherlands, and Portugal later this month. The service is included for free for two years starting at the time of activation of a new iPhone 14 model.
  2. Trade-in values will vary based on the condition, year, and configuration of the eligible trade-in device. Not all devices are eligible for credit. Customers must be at least 18 years old to be eligible to trade a device in for credit or for an Apple Gift Card. Trade-in value may be applied toward a qualifying new device purchase or added to an Apple Gift Card. The actual value awarded is based on receipt of a qualifying device matching the description provided when the estimate was made. Sales tax may be assessed on the full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). The offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit the quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.