PRESS RELEASE
June 22, 2021
Los Angeles Apple today announced Today at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources, and access to Apple’s full product lineup of iPhone, iPad, and Mac to underrepresented communities across the globe. Creative Studios will launch first in Los Angeles and Beijing, followed by Bangkok, London, Chicago, and Washington, D.C. later this year. In each city, Apple will work hand-in-hand with nonprofit community organizations to connect youth with mentors and established artists.
Today at Apple Creative Studios - LA
Today at Apple Creative Studios - LA focuses on developing the talents of young musicians. Working with the Music Forward Foundation and Inner-City Arts and Social Justice Learning Institute, Creative Studios LA will amplify up-and-coming talents’ stories over nine weeks of free programming where participants will learn creative direction, writing, and production. Participants will create a visual album — called “LA Love Letter” — that hones their new skills to share their stories through music, design, and imagery all by using iPad, Apple Pencil, Beats headphones, and iPhone, as well as GarageBand, Procreate, Notes, and the Camera app. The young creatives will have the guidance and mentorship from Grammy Award-winning producer Larrance “Rance” Dopson, documentary photographer and filmmaker Bethany Mollenkof, and Apple Music’s Global Editorial Head of Hip-Hop and R&B Ebro Darden, along with special one-off sessions taught by additional artists. Creative Studios LA will also give participants unprecedented access to Apple Music creatives and executives like Zane Lowe during its Industry Week, where they can ask experts for advice to take their journey further.
Today at Apple Creative Studios - Beijing
In partnership with the China Foundation for Poverty Alleviation and China Social Entrepreneur Foundation, Today at Apple Creative Studios - Beijing will provide hands-on experience and career-building mentorship to migrant youth living in Beijing who have not had a chance to express themselves creatively. Across 12 weeks, Beijing’s programming themes explore photography and videography, music, and app design through using iPad, Apple Pencil, Beats headphones, and iPhone, as well as GarageBand, iMovie, and Procreate. Mentors include iPhone photographer Eric Zhang, drummer Shi Lu, and app designer Sun Yong, among others.
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Today at Apple Creative Studios Mentors and Artists























