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  January 20, 2024

  PHOTOS

  Apple Hongdae now open in South Korea

  The new store features sustainable design elements, special Today at Apple sessions, and the latest Apple products, including the new 15-inch MacBook Air and Mac Studio

  Apple Hongdae opened today in the center of a bustling university neighborhood in Seoul, marking Apple’s 100th retail location in the Asia-Pacific region. This new space invites customers in Korea to discover and shop Apple’s incredible lineup of products, and receive best-in-class support from dedicated team members.

  Customers can also participate in free Today at Apple sessions, including a limited-time Pop-Up Studio featuring hip-hop artist Beenzino. Students, families, and the local community can drop in and collect ideas, art, photos, and more for their own 2024 vision boards using Freeform on iPad.

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