A Story Bots page on the Netflix Playground app
Netflix, 2026
If you are a major SVOD (streaming video on demand) platform such as Netflix, one of the best ways of retaining subscribers is by building a strong lineup of programs for preschoolers and elementary school-age boys and girls.
These kids will repeatedly watch their favorite shows and that makes the service more valuable for harried parents. Especially if the programming is presented free of advertising and other marketing.
All of those factors were likely behind the decision by Netflix to launch Netflix Playground this week, a new ad-free app that targets preschool viewers.
Designed for children ages 8 and under, Netflix Playground includes a collection of games suitable for play on a phone or tablet. The games feature familiar Netflix faces like Dr. Seuss’s Horton!, Peppa Pig, Bad Dinosaurs and Sesame Street.
Netflix allows parents to create individual kids profiles with age-appropriate content, which offers a number of ways to create a safe viewing environment:
Here are the games available at launch on Netflix Playground:
Dr. Seuss’s Red Fish, Blue Fish
Dive into musical play zones filled with rhythmic fun and gentle surprises.
Dr. Seuss’s Horton!
Welcome to the jungle! Horton’s got fun and games that encourage creativity through interactive cause-and-effect play.
An image from the Netflix animated series "Bad Dinosaurs"
Netflix, 2026
Bad Dinosaurs
Prehistoric puzzles, sticker scenes, music, and memory games abound with Janet and her brood of tiny thunderlizards.
Sesame Street (L to R) Elmo, Grover, Cookie Monster and Abby Cadabby in Sesame Street. Cr. COURTESY OF NETFLIX © 2025
COURTESY OF NETFLIX
Sesame Street
It’s always a sunny day on Sesame Street, and the activities here encourage pattern recognition, object recognition, and free-form play.
Dr. Seuss's The Sneetches. Cr. COURTESY OF NETFLIX © 2025
COURTESY OF NETFLIX
Dr. Seuss’s The Sneetches
Your kids will join Stella Sneetch on an imaginative adventure through Starbelly and Moonbelly Villages via creative play activities like the Shape Printer and Vehicle Builder, which encourage imaginative design and pattern recognition.
Peppa Pig
Play, count, care for guinea pigs, decorate cakes, and a whole lot more with Peppa and the rest of her Peppatown crew.
StoryBots: Answer Time: Season 2. (L to R) Bo, Bing, Beep, Boop, and Bang in StoryBots: Answer Time: Season 2. Cr. NETFLIX © 2023
COURTESY OF NETFLIX
StoryBots
These inquisitive creatures are here to help your kids hone their memory, improve pattern recognition, develop budding musical skills, and more.
Netflix plans to add additional games in the upcoming months, including Gabby’s Dollhouse, KPop Demon Hunters, PJ Masks, My Little Pony, and PAW Patrol.
To download Netflix Playground, sign into your Netflix account and visit this page to download the app from the Apple App Store or Google Play. There is no cost, as long as you have a Netflix subscription.
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