On Purpose With Jay Shetty brings fascinating conversations with some of the most insightful people in the world, with the mission to help others find purpose.
On purpose
Jay Shetty is moving the full video episodes of his On Purpose podcast to Spotify and Netflix. He signed a multi-year deal worth up to $100 million for the exclusive video rights, though older episodes and promotional clips will remain on his Jay Shetty YouTube Channel.
On Purpose with Jay Shetty is one of the most popular podcasts in the industry. The show’s popularity is driven by deep-dive interviews with A-list celebrities, athletes and top wellness experts. It regularly ranks at the top of Apple Podcasts and Spotify, boasting over 5.6 million subscribers on YouTube, and the podcast has won Streamy and Shorty awards, consistently pulling in millions of weekly listeners globally.
While Shetty is not leaving YouTube, full-length video versions of his podcast episodes will be exclusive to Spotify and Netflix. Clips, shorts and highlights of new and past episodes will still be uploaded to his Jay Shetty YouTube Channel.
Earlier this year, Shetty announced the launch of Perfect Strangers Media, which will produce film, TV and podcasts that tell “stories that show how connected we already are,” according to his company. Perfect Strangers Media has closed deals on two projects with Netflix: one a scripted series in development and the other one an unscripted series.
In addition to those, the company is actively developing a slate of other TV series and films, as well as podcasts.
Also, early this year, Shetty announced a return this November for a three-date tour across Melbourne, Sydney and Brisbane, bringing what organizers describe as a “transformative live experience” focused on mindfulness, purpose, relationships and personal growth.
The tour kicks off at Melbourne’s The Plenary on November 13th, before moving to Sydney’s TikTok Entertainment Centre on November 14th, and concluding at Brisbane’s Convention & Exhibition Centre on Monday, November 16th.
The new show will see Jay Shetty explore what he describes as the four decisions that shape a person’s life: how they view themselves, how they make money, who they choose to love, and how they serve the world.
Jay Shetty has been known for his distinctive spiritual bent to his brand, one that has made him somewhat of a guru to Hollywood stars like Jennifer Lopez and Will Smith.
According to Alexa Lee in Stat, "…Shetty uses On Purpose to dispense mental health guidance to an audience of millions across social media, and is also involved in multiple entrepreneurial ventures, including his own tea line and life coaching program."
When Jay Shetty joined iHeart in April 2023, the company said, "This will be a platform where cultural luminaries as well as some of the great minds and figures of today can be vulnerable and open up like never before."
Jay Shetty
“On Purpose is on a journey to help make people happier, healthier and more healed,” said Jay Shetty in his 2023 iHeart press release. “Through insightful and vulnerable conversations with icons, experts and cultural figures and weekly workshops, On Purpose is dedicated to giving our community the habits and tools to live a more fulfilling life."
On Purpose has also won a lot of awards, including The Webby Awards People’s Voice winner - Podcasts - Health & Wellness (General Series), including Best in Health & Wellness at the 11th Shorty Awards; honored with the Outstanding Achievement Online Award at The Asian Award. iHeartRadio Podcast Award nominee for Podcast of the Year, Best Advice & Inspirational Podcast and Best Host; and Signal Awards nominee for Best Video Podcast Show - Individual Episodes, and Health & Wellness - Individual Episodes.
In addition, Shetty was also listed in The Hollywood Reporter’s Most Powerful People in Podcasting.
“Since launching On Purpose, Jay has become one of the most influential voices in podcasting, especially when it comes to conversations around mental health and wellness,” said Will Pearson, President of iHeart Podcasts in a 2023 press release. "Podcasts are a powerful, intimate medium, so it’s not surprising that we’ve seen such a tremendous number of listeners turning toward this medium as a mental health resource."
Lauren Smith, Netflix’s VP of content licensing and programming strategy, said in a statement: "By joining forces with Spotify, we’re giving On Purpose an expansive new canvas, bringing these visually captivating interviews to our members’ screens with unmissable episodes to look forward to every single week.”
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Netflix has aggressively expanded its video podcast presence by striking direct content deals with standalone media companies and independent creators.
Most notably, Netflix inked agreements to exclusively host video podcasts from Barstool Sports (securing the rights to three of their highly popular shows) and iHeart Media.
The advent of video podcasts has engendered seismic changes in how podcasts are consumed, most notably the consumption of podcasts previously tethered to the smartphone, but now comfortably ensconced in living rooms on smart TVS.
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