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Doug Gollan
If your impressions of private jet flyer snacking is trays of caviar and shrimp cocktail you might be surprised.
A recent social media post by Dan Harris of charter broker Ironbird Partners asked followers whether private jet passengers prefer elevated snack baskets or something more like Frito-Lay Variety Packs.
Harris wrote that his post followed a conversation with a company that handles private aviation catering.
Harris noted, “Snack baskets really haven't changed in decades.”
An analysis of the comments found a range of answers, which could be why private aviation companies often go to great lengths in their collateral and public relations to demonstrate their ability to cater to flyers who want luxury snacks or healthy alternatives.
However, in terms of specifics, Peanut M&M’s, Doritos, Pringles, Chips Ahoy, trail mix, salted peanuts, and Snickers were most mentioned in response to Harris’ query.
Still, opinions on the subject of inflight snacking were mixed.
Jeff Moneypenny from charter broker La Bas International said there is a need for higher quality. He posted, "The demographic that flies private would appreciate and value a higher-end, better quality product."
Velari Jets Moiz Sunelwala wrote, "It's less about what looks good in pictures, and more about understanding what the client actually wants.
Private jet pilot Madisen Johnson noted, "I tried stocking some nicer items on the jet I fly, but people seemed to prefer the Doritos and Chips Ahoy," continuing, "I try to have a variety, though; I have added little granola bars, dried apples, popcorn, and meat sticks for those who want a slightly healthier option."
Another private jet captain, Ricardo Andreu, shared, "We have experimented with more curated selections, including fancier and healthier options. In my experience, unless a client specifically requests particular items for the snack drawer, most prefer familiar comfort snacks such as Peanut M&M's, Pringles, peanuts or trail mix, and similar classics, paired with premium branded water bottles."
He said another challenge in provisioning high-end snacks is that it is often impractical. Andreu wrote, “Unless the aircraft is frequently returning to its home base, standard snacks can be easily replenished at any local grocery store when supplies run low.”
Corporate Flight Attendant Satu Maina posted, "Elevated experiences make the person feel seen, heard, and understood." However, that doesn't necessarily mean luxury snacking. She wrote, "The most suitable snack baskets are designed for the individual needs and likes of the persons onboard."
Bombardier Global Captain Jim Nelson summed it up, "It's what the client wants. Ideally, you know what they like and have it for them."
What do representatives from some of the biggest private jet companies say?
A spokesperson from Wheels Up tells us, "Wheels Up's most frequent fliers consistently gravitate toward fresh, light, and protein-forward fare over heavier or overly sweet options."
She reeled off a list of dishes prepared by celebrity chef and ambassador for the private jet company Robert Irvine, including, "The Avocado Tartine (smashed avocado on artisan toast with vine-ripened tomato, soft egg, feta, and mint), the Thai Chicken Salad (napa cabbage and watercress with grilled chicken, edamame, peanuts, and a sesame-ginger dressing), and the Ahi Tuna Tartare with mango and guacamole."
A spokesperson for Flexjet told us, "In-flight experience means something different to everyone."
He said, "Time of day, the motive behind the travel and character of the flight itself, be it a short domestic hop or a transatlantic departure at dusk, greatly influence how our (fractional) aircraft owners wish their culinary experience to be designed."
The Flexjet spokesperson says the company, the second-largest in the world, is ready with its full Red Label Cabin Service for those who want it. That includes "an aperitif, a thoughtfully paced multi‑course meal, dessert, and a digestif."
However, he adds, "We also recognize there are many instances where the greatest comfort is knowing familiar favorites are ready onboard for the flight home after a demanding day, offering a fulfillment that so often is as meaningful as the most elevated in‑cabin experience."
He says the five most consumed snacks Flexjet provisions are salted cashews and almonds, pistachios, dried apricots, Peanut M&M's and Oreo cookies.
flyExclusive, among the top five charter and fractional operators in the U.S., reported similar findings.
A flyExclusive spokesperson says many clients are flying after a meal on the ground or have dining plans at their destinations, so they value consistency.
"Some of them love the basic M&M's-style offerings because they don't eat these things day to day, so they see it as a treat and associate it with something they only eat in the air," she says, adding, "They also have so many high-end choices in their daily life that they like the easy, nostalgic standard stock offerings."
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