Rendering of Kyle Kirkwood's No. 27 Sam's Club Honda that will compete in the 110th Indianapolis 500.
Andretti Global Graphic
One of the leading retail membership clubs in North America is coming to the biggest race in the world. Sam’s Club will be the primary sponsor on NTT IndyCar Series star Kyle Kirkwood’s No. 27 Honda in the 110th Indianapolis 500 on May 24.
Sam’s Club will remain the primary sponsor for the duration of the 2026 NTT IndyCar Series season.
“We’re excited to build on the momentum from our first year with Andretti Global and take this collaboration further in 2026,” said Harvey Ma, Vice President and General Manager, Sam’s Club Member Access Platform (MAP). “IndyCar is a powerful platform to connect with fans and members in high-energy, authentic ways. At MAP, expanding our Omni Experiences, bringing race day beyond the track and into our clubs and communities nationwide, and creating more memorable moments for members and measurable impact for brands.”
Sam’s Club’s presence with Andretti Global reflects its focus on creating more connected, member-first retail experiences. Through its advertising business, Member Access Platform (MAP), Sam’s Club is expanding its Omni Experiences, bringing brands to life through immersive, real-world activations that create meaningful connections with both current and prospective members.
“Having Sam’s Club return with an expanded presence in our IndyCar program this season reflects the momentum not only behind Andretti Global, but the series as a whole,” said Andretti Global President Jill Gregory. “Collaborations like this extend far beyond racing. They serve as strategic platforms for leading consumer brands to connect with fans in meaningful ways, show up differently in the market and drive new customer growth. With Sam’s Club set to make its 2026 debut on a global stage like the Indianapolis 500, the impact of this collaboration only grows stronger.”
Building on the success of last year’s collaboration with Andretti Global, “Race to the Club” is evolving to deliver the energy and emotion of race day to more communities nationwide, transforming high-impact moments into shared experiences that extend beyond the track, with proven results including a 24 percent sales lift for featured items last year. Across these experiences, brands engage through a fully integrated ecosystem spanning trackside activations and premium placements, such as on the No. 27 Sam’s Club Honda driven by six-time IndyCar race winner Kyle Kirkwood, alongside in-club events, digital and content integration, and hands-on product demonstrations, turning cultural moments into measurable, member-first experiences.
“I’m really excited to have Sam’s Club back with us this season,” Kirkwood said. “It was a great experience having them on board for the race in Nashville last year, so I’m happy to see them return.
“It’s truly special to have them involved for the Indy 500, our most significant race of the year, and through the remainder of the season. Sam’s Club is a household name, so it’s an honor to have them on the No. 27 Sam’s Club Honda. They’ve already proven to be a great partner, and I’m looking forward to what we can build together the rest of the year.”
Kyle Kirkwood in the Sam's Club Honda at last season's Borchetta Bourbon Music City Grand Prix at Nashville Superspeedway.
IndyCar Photo
Kirkwood will debut the No. 27 Sam’s Club Honda at the Indianapolis Motor Speedway Open Test April 28-29 as teams begin preparation for the 110th Running of the Indianapolis 500.
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