Golf content creator Grant Horvat (left) reacts with George Bryan and Wesley Bryan of Byran Bros Golf during the 2025 Creator Classic prior to The Players Championship in Ponte Vedra Beach, Florida. (Photo by Richard Heathcote/Getty Images)
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David Blitzer holds team ownership stakes within all four major U.S. sports – with a growing sports portfolio that most notably includes co-ownership of the NBA’s Philadelphia 76ers and NHL’s New Jersey Devils.
Now, Blitzer is further investing within the world of one of the nation’s fastest growing and most popular participation sports: golf.
Through his private investment platform – Bolt Ventures – Blitzer has been active during the week of golf’s iconic Masters Tournament. Bolt is the financial backer of recently announced Source Golf, a daily YouTube Golf network anchored by pro golfer Bryson DeChambeau and several of the most well-known creators in the game in Grant Horvat and The Bryan Bros (George and Wesley Bryan). Bolt Ventures then acquired the Hurricane Junior Golf Tour (HJGT), the largest multi-day youth golf tour in the U.S.
David Blitzer, co-owner of the Philadelphia 76ers and New Jersey Devils, speaks at a Sportico event at the Nasdaq MarketSite in New York. (Photo by Bryan Bedder/Sportico via Getty Images)
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“I love the game of golf and think we’re entering a new era in terms of its potential reach and impact in the overall sporting landscape,” said Blitzer, who is also an investor in TMRW Sports and TGL’s Jupiter Links Golf Club, as well as L.A.B. Golf and KemperSports.
“We have a unique opportunity to bring the game to more fans – especially youth – than ever before,” he added. “Technology, innovation, and an emphasis on content creation have helped attract new fans. There is demand for new formats – like we’ve seen in the TGL – as well as a hunger for more golf content, especially content created by some of the sport’s top personalities and influencers.”
George Bryan (left) and Wesley Bryan (right), the creative duo behind Bryan Bros Golf, during the Creator Classic prior to the 2025 PLAYERS Championship at TPC Sawgrass. (Photo by Richard Heathcote/Getty Images)
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Source Golf isn’t just aggregated social media video.
It is a premium, year-round network – one with 82% of its audience between the ages of 18 and 49 – built for TV screens and brought together in a unified platform. This enables brands to access the combined audience of the top YouTube golf channels through a single network-level media-buy like that within the network TV space.
Or, as Source Media Group President and co-founder Steve Strand, says: “We’ve rebuilt the golf bundle for the streaming era.”
YouTube golf personality Grant Horvat interacts with fans at the 2025 BMW Charity Pro-Am in Greer, South Carolina. (Photo by Johnnie Izquierdo/Getty Images)
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More than 48 million people played golf in the U.S. in 2025, either on the golf course or in an increasing variety of off-course formats, and more than 136 million Americans played, watched or read about the game, according to the National Golf Foundation.
YouTube is the most-watched streaming service on U.S. TV screens, with its 13% ahead of Netflix, Disney+ and Amazon Prime. YouTube golf viewership, meanwhile, has surged more than 250% since 2018 – driven almost entirely by audiences under age 50.
So, Source Golf’s collective content of more than 100 million hours of screen viewing is geared toward “lean-back, living room” consumption on TVs. And it’s targeting golfer engagement at a different level than traditional broadcast.
Players lift the Hurricane Cup after a win on the Hurricane Junior Golf Tour.
Hurricane Junior Golf Tour
With the acquisition of the Hurricane Junior Golf Tour, Blitzer and Bolt are seeking to build on the foundation of a program that hosts over 300 events annually for kids ages 8-to-18 across 24 states and three countries. This includes exploring ways to enhance tournament formats and pace of play initiatives that will help spur greater participation in a competitive arena and help youngsters develop life skills along the way.
For Blitzer, who runs the tactical opportunities group at Blackstone and also has ownership stakes in the NFL’s Washington Commanders, MLB’s Cleveland Guardians and MLS’s Real Salt Lake franchise, the added investment in golf is a way to better connect and connect with golfers and golf fans of the next generation.
“We want to meet the fans where they are, deliver what they want, and give young people the chance to experience the positive lessons this game teaches,” said Blitzer. “By doing so, I think we can create more lifelong golf fans.”
Players shake hands after a HJGT event
Hurricane Junior Golf Tour
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