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Forbes - Retail

Burberry Bets On Heritage As Americans Lap Up Hamptons Of England Look Chip Wilson’s Five-Pillar Plan To Fix Lululemon—Working It Falls To Heidi O’Neill And The Board Swap Storefront Delivers 2X Conversion Rates As Brands Embrace AI-Powered Commerce InMobi’s MobileAction Deal Boosts Agentic Commerce And Global Advertising Mattel’s First ‘KPop Demon Hunters’ Toys Arrive In Stores And Online ‘The Devil Wears Prada 2’ Lands As Luxury Fashion Fights To Pull Gen Z Into Its Orbit First Look At Primark Herald Square Manhattan Flagship Store AI-Run Store Hires Humans: What Andon Market Reveals About the Future of Retail Jobs Retail Investors Are Doubling Down And Fear May Be Driving The Rally Gen Z Discovers Apparel Shopping IRL Is Cool Barbie Styles A New Life For Herself As A Creative Director Here’s What Happened After AI Launched And Ran A Café In Stockholm Amazon Opens Its Vast Logistics Network To Every Business—Not Just Marketplace Sellers How Retailers Can Thrive With Agentic Commerce Saks May Exit Bankruptcy. Success Is The Next Question. 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LEGO Kicks Off ‘KPop Demon Hunters’ Offerings With First Building Set
Tim Lammers · 2026-06-17 · via Forbes - Retail
LEGO's Derpy Tiger and Sussie Bird building set.

LEGO's Derpy Tiger and Sussie Bird building set.

LEGO

The Oscar-winning Netflix movie KPop Demon Hunters is soon getting a set from the famed brick-building toymakers in the form of the film’s supernatural animals Derpy Tiger and Sussy Bird.

An animated featured directed by Maggie Kang and Chris Appelhans, KPop Demon Hunters, of course, became a worldwide phenomenon not long after it was released on Netflix on June 20, 2025. Within 91 days of the film’s release, KPop Demon Hunters— about a K-pop singing trio named HUNTR/X, moonlight as demon slayers — became the most streamed Netflix movie worldwide in history of the platform with 325.1 million views, equating to 541.8 million viewing hours.

Forbes‘KPop Demon Hunters’ Singers Have ‘Golden’ Night At 2026 American Music Awards

In addition to winning Oscars for Best Animated Feature and Best Original Song (for “Golden”) earlier this year, the film took the same honors in the categories at the Critics’ Choice Awards and Golden Globes and won Best Picture (animated) from the Producers Guild Awards and Annie Awards. Most recently, KPop Demon Hunters won four American Music Awards, including Song of the Year for “Golden.”

The surprise success of KPop Demon Hunters left toy companies scrambling to create merchandise based on the movie musical, and now, nearly a year after the film’s release, LEGO has put its Derpy Tiger and Sussie Bird set up for pre-order.

ForbesHow Tim Burton’s Stop-Motion Films Inspired ‘I Am Frankelda’ DirectorsBy Tim Lammers

The set, which is designed for ages 9+, consists of 825 pieces and retails for $69.99. The pre-order page for the Derpy Tiger and Sussie Bird set is live on LEGO’s retail site, and the item is scheduled to begin shipping to consumers on Aug. 1.

LEGO's Derpy Tiger and Sussy Bird building set with packaging.

LEGO

The Derpy Tiger Comes With Two Different Expressions

According to LEGO, builders of the Derpy Tiger in the Derpy Tiger and Sussie Bird set will come with two different expressions— to either “show off the tiger’s goofy grin or let him deliver a sweet love note on his tongue.”

The set will also include movable features and comes with two love notes and a flowerpot for the Derpy to knock over.

According to the company, there will be more KPop Demon Hunters LEGO sets available in 2027.

ForbesMattel’s First ‘KPop Demon Hunters’ Toys Arrive In Stores And OnlineBy Tim Lammers

The release of the LEGO set is the latest from a variety of toy companies releasing KPOP Demon Hunters this year or next, as Mattel, Hasbro, Funko, Hot Toys and others have dolls, action figures, games and more in the works.

Rated PG, KPop Demon Hunters stars the voices of Arden Cho, May Hong and Ji-young Yoo as HUNTR/X trio Rumi, Mira and Zoey, while EJAE, Audrey Nuna and Rei Ami provide the singing voices of Rumi, Mira and Zoey.

A KPop Demon Hunters sequel is in the works at Netflix and is set for a 2029 release.

ForbesNew ‘KPop Demon Hunters’ Books Take Blockbuster Film From Screen To PageBy Tim Lammers