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Forbes - Retail

Burberry Bets On Heritage As Americans Lap Up Hamptons Of England Look Chip Wilson’s Five-Pillar Plan To Fix Lululemon—Working It Falls To Heidi O’Neill And The Board Swap Storefront Delivers 2X Conversion Rates As Brands Embrace AI-Powered Commerce InMobi’s MobileAction Deal Boosts Agentic Commerce And Global Advertising Mattel’s First ‘KPop Demon Hunters’ Toys Arrive In Stores And Online ‘The Devil Wears Prada 2’ Lands As Luxury Fashion Fights To Pull Gen Z Into Its Orbit First Look At Primark Herald Square Manhattan Flagship Store AI-Run Store Hires Humans: What Andon Market Reveals About the Future of Retail Jobs Retail Investors Are Doubling Down And Fear May Be Driving The Rally Gen Z Discovers Apparel Shopping IRL Is Cool Barbie Styles A New Life For Herself As A Creative Director Here’s What Happened After AI Launched And Ran A Café In Stockholm Amazon Opens Its Vast Logistics Network To Every Business—Not Just Marketplace Sellers How Retailers Can Thrive With Agentic Commerce Saks May Exit Bankruptcy. Success Is The Next Question. CVS Profits Eclipse $2.9 Billion As Aetna Health Plan Costs Ease The Billion-Dollar Women’s Health Market Driving A New Endometriosis Focus Disney’s New CEO Starts With Job Cuts And A Corporate Reputation To Rebuild Miami’s Grid Proved The Catwalk As Fashion x F1 Drive Billion Dollar Opportunity Gap Co-Founder Doris Fisher, Who Clothed A New Generation, Dies At 94 Home Depot’s Orange Apron Media Targets High Intent Shoppers And Pros May The Fourth And The Rise Of The Luxury Fan The Met, The Mark And New York’s Most Watched Night The French Riviera Has Entered Its White Lotus Era Mango, The Stealth Retailer That Has Crept Up On Fast Fashion Giants Esteworld: From Cosmetic Surgery To Wellness—And The U.S. A Target Minted Doubles Profitability, Grows Retail Partnerships How Longevity Is Becoming The Wellness Industry’s New Gold Rush AI Earned The Right To Guide Shopping Decisions, But Not To Buy Altos Carves Out A Distinctive Position In The Global Tequila Market
New ‘KPop Demon Hunters’ Books Take Blockbuster Film From...
Tim Lammers · 2026-06-05 · via Forbes - Retail
Mira, Rumi and Zoey in "KPop Demon Hunters."

Mira, Rumi and Zoey in "KPop Demon Hunters."

Netflix

On the heels of KPop Demon Hunters’ recent triumph at the American Music Awards, Netflix’s animated movie musical phenomenon is further expanding its footprint with three upcoming book releases.

KPop Demon Hunters, of course, has had a global impact since its release on Netflix on June 20, 2025, starting with the film’s massive viewership. Within the film’s first 91 days, it became the most streamed Netflix movie, globally, to date with 325.1 million views, which equates to 541.8 million viewing hours.

Forbes‘KPop Demon Hunters’ Singers Have ‘Golden’ Night At 2026 American Music Awards

The viewership, however, was only the beginning, as the film and its anthem “Golden” went on to capture several top industry and critic honors, including Best Animated Film and Best Original Song honors from the Oscars, Critics’ Choice Awards and Golden Globes, as Best Animated Film honors from the Annie Awards and the Producers Guild of America.

Most recently, KPop Demon Hunters nabbed four trophies at the American Music Awards, including Song of the year for singing voices of HUNTR/X from the film EJAE (Rumi), Audrey Nuna (Mira) and Rei Ami (Zoey).

The phenomenal success of KPop Demon Hunters has led to several merchandising initiatives for such toy brands as Mattel and Hasbro with dolls, action figures and games inspired by the characters and events of the film.

ForbesMattel’s First ‘KPop Demon Hunters’ Toys Arrive In Stores And OnlineBy Tim Lammers

Next up, publisher Random House Worlds is taking the action from the screen to the page with three new collectible book releases that tap “into the intersection of K-pop, fantasy storytelling, and fandom culture, offering fans new ways to engage with the world beyond the screen.”

"The Art of KPop Demon Hunters: Platinum Edition," "KPop Demon Hunters: The Official Coloring Book" and KPop Demon Hunters: The Deluxe Screen Comic."

Random House Worlds

The New ‘KPop Demon Hunters’ Books Are Scheduled For Release Starting Mid-Summer

Random House Worlds announced in a press release Wednesday that three new releases in conjunction with the film are being added to its already large slate of offerings.

The first new title is KPop Demon Hunters The Official Deluxe Coloring Book — will be released on July 14. The coloring book consists of 40 single-sided illustrations on thick, perforated paper, featuring the reimagination of such scenes as HUNTR/X’s performance of Golden and the Saja Boys’ performing “Soda Pop.” The KPop Demon Hunters The Official Deluxe Coloring Book retails for $20.

ForbesCompanies Give First Look At New ‘KPop Demon Hunters’ Dolls And ToysBy Tim Lammers

Scheduled for release on Sept. 8 from Random House Worlds is KPop Demon Hunters The Art of KPop Demon Hunters: Platinum Edition. Authored by Tracey Miller-Zarneke, the book highlights an authorized backstage tour of the movie and includes over 500 pieces of concept art, in-progress stills, and final designs.

In addition, the book offers insights from such key creators as KPop Demon Hunters’ Oscar-winning directors Maggie Kang and Chris Appelhans, as well as its writers, artists and animators. The book, which is 144 pages, retails for $40.

Then, on Nov. 3, the publisher is releasing KPop Demon Hunters: The Official Screen Comic Boxed Set, which transforms the film into a two-volume, full-color screen comic that consists of more than 700 pages.

Forbes‘KPop Demon Hunters’: Funko Announces 2nd Wave Of POP! FiguresBy Tim Lammers

In addition to featuring song lyrics from the KPop Demon Hunters soundtrack, the release includes a holographic foil slipcase, foil-stamped covers and individual fold-out posters of HUNTR/X and Saja Boys. The KPop Demon Hunters: The Official Screen Comic Boxed Set retails for $60.

All three KPop Demon Hunters books are available for pre-order online from several retailers and will be available at brick-and-mortar stores upon release.

KPop Demons Hunters is streaming exclusively on Netflix.

Forbes‘KPop Demon Hunters’ Gets Highly-Detailed Collectible Action FiguresBy Tim Lammers