QVC was once a powerhouse of home shopping. Photographer: Scott Lewis/Bloomberg

© 2011 Bloomberg Finance LP

QVC Group has entered voluntary Chapter 11 proceedings, executing a prepackaged restructuring plan that has been designed to reset its balance sheet while keeping operations intact.

The company, which brands itself as a ‘live social shopping’ player spanning QVC, HSN and a portfolio of home and lifestyle labels, said it expects to emerge from bankruptcy within roughly 90 days.

The filing, made in the U.S. Bankruptcy Court for the Southern District of Texas, comes with the backing of a majority of its debt holders and will reduce total obligations from approximately $6.6 billion at the end of 2025 to about $1.3 billion.

Management emphasized that the streamlined process will allow unsecured creditors to be paid in full and that the business retains more than $1 billion in domestic cash, positioning it to continue operating without disruption. International divisions are excluded from the proceedings.

For a company that once defined televised retail, the restructuring marks a pivotal moment in a long, uneven decline. QVC rose to prominence in the 1980s and 1990s by pioneering a format that blended entertainment, personality-driven selling and frictionless purchasing.

At its peak, it captured a loyal, highly engaged audience — predominantly older, affluent women — who tuned in daily and spent heavily. But that model, built for the era of cable dominance, has steadily eroded.

But as linear television audiences fragmented, QVC’s core distribution channel weakened, and at the same time, the rise of e-commerce giants and algorithm-driven discovery platforms shifted consumer expectations toward immediacy, personalization and social validation.

QVC’s format of long-form, host-led segments designed for passive viewing has struggled to translate in a mobile-first world dominated by short-form video and influencer culture.