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Forbes - Retail

American Girl Names Its 2027 ‘Girl Of The Year’ As Part Of Brand’s 40th Anniversary Celebration Burberry Bets On Heritage As Americans Lap Up Hamptons Of England Look Chip Wilson’s Five-Pillar Plan To Fix Lululemon—Working It Falls To Heidi O’Neill And The Board Swap Storefront Delivers 2X Conversion Rates As Brands Embrace AI-Powered Commerce InMobi’s MobileAction Deal Boosts Agentic Commerce And Global Advertising Mattel’s First ‘KPop Demon Hunters’ Toys Arrive In Stores And Online ‘The Devil Wears Prada 2’ Lands As Luxury Fashion Fights To Pull Gen Z Into Its Orbit First Look At Primark Herald Square Manhattan Flagship Store AI-Run Store Hires Humans: What Andon Market Reveals About the Future of Retail Jobs Retail Investors Are Doubling Down And Fear May Be Driving The Rally Gen Z Discovers Apparel Shopping IRL Is Cool Barbie Styles A New Life For Herself As A Creative Director Here’s What Happened After AI Launched And Ran A Café In Stockholm Amazon Opens Its Vast Logistics Network To Every Business—Not Just Marketplace Sellers How Retailers Can Thrive With Agentic Commerce Saks May Exit Bankruptcy. Success Is The Next Question. CVS Profits Eclipse $2.9 Billion As Aetna Health Plan Costs Ease The Billion-Dollar Women’s Health Market Driving A New Endometriosis Focus Disney’s New CEO Starts With Job Cuts And A Corporate Reputation To Rebuild Miami’s Grid Proved The Catwalk As Fashion x F1 Drive Billion Dollar Opportunity Gap Co-Founder Doris Fisher, Who Clothed A New Generation, Dies At 94 Home Depot’s Orange Apron Media Targets High Intent Shoppers And Pros May The Fourth And The Rise Of The Luxury Fan The Met, The Mark And New York’s Most Watched Night The French Riviera Has Entered Its White Lotus Era Mango, The Stealth Retailer That Has Crept Up On Fast Fashion Giants Esteworld: From Cosmetic Surgery To Wellness—And The U.S. A Target Minted Doubles Profitability, Grows Retail Partnerships How Longevity Is Becoming The Wellness Industry’s New Gold Rush AI Earned The Right To Guide Shopping Decisions, But Not To Buy
First Photos Of ‘Supergirl’ Movie Action Figures Take Flight
Tim Lammers · 2026-04-01 · via Forbes - Retail
Lobo and Supergirl movie 7-inch scale action figures.

Lobo and Supergirl movie 7-inch scale action figures.

McFarlane Toys

Photos of Milly Alcock’s Supergirl and Jason Momoa’s Lobo have been released in conjunction with Tuesday’s debut of the new trailer for the “Supergirl” movie.

The upcoming release of Supergirl on June 26 marks the second feature film in the rebooted DC Universe under the auspices of DC Studios co-CEOs James Gunn and Peter Safran. The first film from the rebranded DCU came on July 11, 2025, with the release of Superman, which was written and directed by Gunn.

ForbesWhy Does Supergirl In ‘Superman’ Look So Familiar?

Supergirl, meanwhile, is directed by I, Tonya filmmaker Craig Gillespie. Like Gunn’s Superman in 2025, action figures from one of the film’s toy licensees, McFarlane Toys, are being released.

McFarlane is initially releasing four figures for Supergirl as part of its DC Universe line, which, like last year’s Superman releases, are in 7-inch scale. Two figures in Alcock’s likeness and one in Momoa’s likeness have been revealed and made available for pre-order.

The basic figure of Supergirl — aka Kara Zor-El — from the film includes an extra set of hands, an alternate face plate and retails for $26.99, while the Deluxe Theatrical Edition figure of Supergirl and Puppy Krypto is $34.99. The deluxe edition includes figures of Supergirl and the young Krypto, as well as an extra Supergirl faceplate, an extra set of hands and a sword.

ForbesMattel Reveals New ‘KPop Demon Hunters’ Doll Chosen By FansBy Tim Lammers

The third figure in DC Universe’s Supergirl movie line is the 7-inch scale Deluxe Theatrical Edition Lobo. The figure includes an extra head sculpt, five extra hands and a hook with a chain. The deluxe figure retails for $34.99. The fourth figure is Deluxe Theatrical Edition of Krem of the Yellow Hills (Matthias Schoenaerts), which includes weapons and an extra head sculpt, and also retails for $34.99.

All four figures come with a display stand and an art card. In additon, McFarlane is releasing Lobo’s Spacehog bike in 7-inch scale, which is up for pre-order for $49.99.

"Supergirl" 7-inch action figures.

McFarlane Toys

Funko POP! Figures From ‘Supergirl’ Are Also Being Produced

In addition to McFarlane Toys, Supergirl is getting collectible Funko POP! vinyl figures.

Regular edition figures of Supergirl with Puppy Krypto, Supergirl, Lobo, Ruthye, Krem of the Yellow Hills and Kara Zor-El with Cedric are available for pre-order and retail for $14.99, while a deluxe figure of Lobo on his Spacehog bike is up for pre-order at $24.99.

"Supergirl" Funko POPs!

Funko

The official logline for Supergirl reads, “When an unexpected and ruthless adversary strikes too close to home, Kara Zor-El (Milly Alcock), aka Supergirl, reluctantly joins forces with an unlikely companion on an epic, interstellar journey of vengeance and justice.”

Supergirl also stars Matthias Schoenaerts, Eve Ridley, David Krumholtz and Emily Beecham.

Forbes‘The Super Mario Galaxy Movie’ Amps Up Sequel With More Big Voice StarsBy Tim Lammers