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Forbes - Retail

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Galeries Lafayettes Paris Just Opened Europe’s Largest Beauty Destination
Clara Ludmir · 2026-04-14 · via Forbes - Retail
Galeries Lafayettes

More than a corner, the beauty selection spans across three floors and captures skincare, beauty, haircare and french pharmacy as well as various services.

Galeries Lafayettes

The Galeries Lafayette Paris Haussmann, one of the city’s most iconic department stores, just unveiled three floors dedicated to beauty, making it the largest beauty destination in Europe. Worth $450 billion globally, the beauty industry is known to be one of the most resilient and high-margin categories. Investing in creating an entirely new offering that captures the most current trends and a wide variety of brand experiences signals a clear and strategic ambition from Galeries Lafayette: to reinforce its status not only as a luxury shopping landmark, but as a key player in beauty and urban travel retail.

A Selection for Every Beauty Shopper

The new space brings together more than 450 brands across three floors, spanning approximately 4,000 square meters. The concept is designed to appeal to a wide range of consumers, from global luxury shoppers to trend-driven, younger audiences. The department store is looking to attract both tourists and locals equally, as it seeks to continue capturing a healthy mix of visitors, with 40% being French shoppers.

One floor is dedicated to heritage and luxury beauty houses such as Chanel, Dior, and Louis Vuitton, alongside a curated selection of makeup brands. Another floor focuses on innovation and emerging trends, with a strong emphasis on K-beauty and ingredient-led brands such as The Ordinary, reflecting the growing consumer demand for transparency and efficacy.

K-beauty brands including Mixsoon, Dear Klairs, Beauty of Joseon are part of the curated offering.

Galeries Lafayettes

The third floor is entirely dedicated to fragrance, blending iconic fashion-led brands such as Chanel, Maison Margiela, YSL, and dozens of others as well as niche perfumery. Brands like L’Officine Universelle Buly sit alongside more established players, creating a discovery-driven environment that encourages exploration.

Beyond retail, the space integrates services as a core component of the experience. Treatment rooms from La Prairie, La Mer, and Clarins offer personalized facials and advanced skincare protocols, encouraging shoppers to come for a moment of self-care and relaxation during their shopping journey.

Galeries Lafayette Haussmann’s Ambition To Become The World’s Leading Department Store

This transformation is part of a much broader strategic vision. The Galeries Lafayette Group recently announced a $260 million investment plan through 2030, aimed at reinforcing its flagship and elevating the in-store experience. Currently, the store welcomed 35 million visitors—making it the most visited store in Europe— and generated $2 billion of revenue in 2025, representing the majority of the group’s business.

At a time when department stores are struggling or shutting down and brands are prioritizing their online channels, Galeries Lafayette Haussmann is betting on driving traffic by creating elevated, curated experiences and becoming a true shopping destination for tourists and locals alike. Blending retail, services, and discovery, this new beauty space highlights what the department store is capable of achieving in terms of store experience. Providing category depth, brand diversity and experience, it showcases what a successful department store should look like in 2026 and beyond.