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Lacquered ducks on display in Chinatown, New York. (Photo by: Sergi Reboredo/VW PICS/Universal Images Group via Getty Images)
Universal Images Group via Getty Images
For those of us who live in large, cosmopolitan cities, where to eat can be an overwhelming proposition. Begun last week, an app relaunch by Eater, the digital media brand dedicated to, duh, eating, mostly out, sets to answer that existential question. Eater started as a New York based web site in 2005 and was bought in 2013 by Vox Media. It now features 45,000 restaurants from 85 cities and as a brand, is expanding throughout various platforms.
The keyword for any digital ecosystem these days seems to be “community.” The more the user joins in with their own favorites or data describing their dining habits, the more personal the app becomes. But what differentiates Eater from other restaurant apps such as Beli or Yelp is that the mini reviews emanate from Eater contributors and editors. The idea is that users trust these experienced voices more than any algorithm.
I recently spoke to editor-in-chief Stephanie Wu and special projects editor Lesley Suter to get a better sense of what the new app offers.
“Eater works with 50 to 60 local editors around the country,” said Wu. “Each knows his or her market and can speak within the context of a place.”
The platform is also expanding around the world.
Suter added, “We have lists for Paris, London, Mexico City, Toronto, Rome, and more.”
Dining at a market restaurant in Mexico City.
getty
Users can also access favorite chefs’ tips, such as Eric Ripert, José Andrés and Hillary Sterling, to name a few. Editors to follow, new lists or content appear under the activity tab.
“Our community elements can be found alongside our editorial recommendations, but they will be clearly differentiated to make it easier to find great restaurants wherever you are,” said Wu.
Eric Ripert, chef and co-owner of Le Bernardin in New York City (Photo by TIMOTHY A. CLARY / AFP) (Photo by TIMOTHY A. CLARY/AFP via Getty Images)
AFP via Getty Images
Thanks to AI, the search responds to conversational questions, such as where to head to for a first date or where to find the hottest ceviche in town.
“We have always been known for our maps,” said Wu, “and our curated lists of restaurants. Now the new app is designed to also become an interactive personal tool for people on the go.”
Powered by Grubhub, users will soon be able to order with the app from their favorite restaurants.
“We produce new content every day,” said Suter, “and keep creating new features.”
At the end of the day, any food recommendation is about trust. So perhaps you want to know who I trust when I visit a new city? I walk around, turn my personal antenna on and check out the eateries. There’s a special buzz one hears when diners enjoy themselves and chances are, if they do, the food is great. Walk in.
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